How to Name Your Blog

With over almost 366,848,493 websites and 15 billion indexed pages on the web, getting that killer name for your blog is … well … difficult. So what are your options?

I recommend the following:

  1. Keep it Sweet and Simple: Simpler domain names are likely to be more memorable than long or complex ones. Think single-word, slightly off-beat, curiously named sites – Yahoo, Google, and Amazon … the lot.How to Name Your Blog
  2. What your site will do: So what will your blog offer your customers? Gossip? News? Your own opinion? Data? Good reading? How good it’s likely to be? What will be the one thing it will do better than any other blog? Think hard; surround yourself in images in your mind’s eye – images that articulate the job, the USP, the special identity of your site, its forte.
  3. On second thought: Don’t try too hard. Immersing yourself in the experience of finding that perfect name for your blog is worth it. Spend time doing your favorite things, gorging on favorite food, meeting people whose company you enjoy, and so on. Success is a by-product of causal effort!
  4. Is that name available: Even after you have found the perfect domain name for your blog, you need to ensure that it is not already taken. Purchasing from BigRock or GoDaddy? Those sites will offer validation tools to see if the domain name you want is available. You can also check on Yahoo.com. Another site, WhoIs.com, will tell you who owns the name if it’s already taken. They might be willing to sell it, if you get in touch and ask them. Also look up social media sites and their pages to confirm it’s not yet taken there.
  5. Spend the bucks: If the domain name you want is available, get it fast! Get a few more that sound or read like it, for good measure. You want your domain name to be as exclusive as it can be. Domain names come pretty affordable these days, though it depends on what name you want.

Finally, it is only your creativity and sense of names that help you find a really good name that:

  • Communicates the purpose of your blog immediately
  • Defines what it is all about for the visitor
  • Gives a good idea to the visitor about what s/he can expect
  • Enables people to find it quickly

Those who have a way with words and phrases will be better at finding a great name for the kind of blog you want. Consult family and friends and ask for suggestions. Keep in mind the above parameters when hunting for a great name that will drive visitors to your blog or site.

How to Create Great Calls to Action

A great call-to-action (CTA) is intended for getting the relevant visitors to click on them and help you increase sales, subscriptions, signups, etc. The placement, design, color, text, and effects used in your CTAs have a major effect on how often they will be clicked.call to action buttons

You have great calls to action in place when:

  • You have calls to action that you DESIGN to your site and purpose. The CTAs should be placed as naturally in context of the page as possible. Colors should not hurt the viewer’s eyes, but the contrast should make them visible enough. Your buttons should be attractive and interesting – with color and shape.
  • They help your visitors NAVIGATE to the most important sections or pages. Visitors are able to use CTA buttons to quickly reach the most relevant content on your website.
  • You have used the TRIAL-AND-ERROR approach to determine what CTAs your visitors are most likely to click through. You will need to then emulate those to create similarly effective CTAs.

It is not too difficult to create effective CTAs. All that’s required is to place them strategically, with full understanding of why you need them and how visitors can best use them.

Create Context-Specific Calls to Action
Create calls to action that are specific to the pages on your website. For instance, on your home, you want to encourage your visitors to visit pages that educate them more about your industry or your authority in it.

As and when you add new content, you will need to create new and relevant CTAs for those new pages. Use calls to action on every new page with new content to keep things rolling.

Use Words that Provoke Action
Starting all calls to action with a verb is a clichéd strategy that, however, still works. Overall, your CTAs should take the traffic around your site.

Clear, unambiguous, assertive calls to action draw visitors by letting them know both expected action and subsequent result, for example, “Download _______ free!”

Use CTAs on every page, consistently
As noted before, calls to action are also a navigation feature. All new and/or important pages on your site should have relevant calls to action. When visitors click CTAs, they provide you information you can use to keep the sales team on its toes. Without a suitable call to action on a page, you are leaving probable scope for engagement on the table. Visitor may leave your site too, for lack of ‘things to do’ in your site. Calls to action keep visitors clicking as long as quality content is made available after every click.

You cannot be too careful in planning the placement of your calls to action, but you will do well to research and think out the best places for your CTAs. Well-placed calls to action will also enhance visitors’ experience as they can significantly cut down on the time to relevant content.