eCommerce is the new buzzword in the business world these days. With shoppers making a beeline for online shops, more and more merchants, especially those operating small and big brick-and-mortar stores, are willingly climbing onto the eCommerce bandwagon. Customers are logging-in from anywhere in the world and buying products 24×7. That’s the magic of an eCommerce store and customers seem enamored by its magnificence . Little wonder the demand for eCommerce web development is on the rise. The structure and design of an eCommerce store plays a crucial role in attracting traffic and sales to the store.
Key Facts include:
- Focus on having Efficient and Eye-catching Design
The design should be such that it attracts customers and increases the conversion ratios. In addition to being unique and eye-catching, functionality has to be factored in so that customers find it easy to purchase the products of their choice. The design should be such that all the main features get the desired attention, in addition to the featured products and services.
Help customers find the right products by employing user-friendly navigation and crystal-clear category listings.
Site navigation should be predefined. In the sense that once the navigation has been decided upon, products and categories should be added accordingly. Categories should be such that even related products could be added. More importantly, consumers find it easier to locate them when they click on the right button.
- Focus on having detailed product descriptions
A detailed product description help customers interpret the product quality, and more importantly facilitates product comparisons with other stores offering similar products. The feature helps the customers narrow down on the product of their choice at the best available rates. So the description should primarily contain information on the price, size, color, brand and much more.
- Focus on choosing optimized Images
Believe it or not, image speaks louder than words. The impact of an image on the consumer is still unchallenged. So, ensure that you carry large images on the product page and even help users by helping them view the images from different angles. More than anything, the image should be clear, accurate and also optimized, to make it search engine friendly.
- Focus on hiring a professional web development firm for your eCommerce requirements
In this day and age, web development companies are a commonplace. However, boiling down to the one that suits your requirements is important. Whichever company you hire, just ensure that your eCommerce site is SEO-friendly, which helps drive traffic and sales to your site.