The ABC of a good email newsletter

Email newsletters is the best communication tool that keeps the stakeholders informed about the internal ongoings of the company. The stakeholders include, customers, stockholders and employees.

Benefits of email newsletter

  • Ideal tool to generate repeat orders
  • Inform about promotional offers
  • Elevates your brand
  • Minimal technical knowledge required as email templates available.
  • Keep consumers updated about new product launches and events
  • Cost-effective

Important tips on email marketing:

eMail Newsletter
The ABC of a good email newsletter
  1. Keep it short and sweet. Even if the customer skims through the pages, he gets a basic idea of what he is going through.
  2. Strong subject lines that pushes the recipients to go for the newsletter among dozens of unread emails in the inbox.
  3. Use a spell checker on the content.
  4. Use clear call-to-action liners in the body text of your email with a link to the page.
  5. Depending on your target audience, create variations for different groups, sexes and age ranges.
  6. Constantly update and check your mailing database
  7. It’s always best to test before you send the news letter to the masses. This saves money and embarrassment.
  8. Email marketing campaign results are measurable, so make most of the reporting tools offered by the likes of Mailchimp, Emailvision and Google Analytics.
  9. Keep an eye on market trends and media. Know what your competitors doing.

Google Shopping extends to mobile and tablets

In May Google Product Search was baptized once again. Now as Google Shopping. Though the concept remains the same- to connect the consumers with relevant merchants- the service is no longer free now. Yes, you heard it right. From now on, you have to pay for your product’s visibility.

Well, Google shopping has finally rolled out in a big bang way. It is now available on smartphones and tablets, besides the desktops. Despite their being a fee, the feature helps increase the visibility of products.

GoogleShopping
Google Shopping extends to mobile and tablets

How to go about with Google Shopping?

Create Your Product Listing
Start Google shopping with product listings. The listing in other words is Adword advertisements which include all the product info including price, name, etc. Once the product is listed, Google will dish out relevant results depending on the query in the search box. The results may not be an exact match either. However, as long as the query is relevant or matches the items in your Merchant Center account, your content will get displayed.

The catch for creating a product listing for Google Shopping is to have both merchant center account and adwords account.

Pay For Your Listing       
As Google product listing are Adword ads, the pricing is similar. The new model offers opportunities on the basis of cost per click and cost per acquisition. However, Google shopping does not depend on keywords like Adword ads do. It depends on brand, type of product listings and other attributes. Moreover, it is  pocket-friendly than Adwords.

Capitalize on the opportunity
Google Shopping has given yet another opportunity to merchants to convert browsers into buyers. This simply means the merchants should ensure that their landing pages, product pages and the website gives ideal shopping experience to the customers. And with smartphones and tablets a part of the mix it becomes all the more necessary for merchants to ensure that customers buy via these devices as well.

Google Shopping paid listings, may have left out small time merchants in a lurch, however, the search-engine giant has managed to balance it out by rolling out its services on smartphone and tablet platforms as well. It will be interesting to see whether the inclusion of fees keeps the merchants away from Google shopping, or the roll out of smartphones and tablet platforms  brings them more closer to Google.

Essential Facts about eCommerce Web Development

 eCommerce is the new buzzword in the business world these days. With shoppers making a beeline for online shops, more and more merchants, especially those operating small and big brick-and-mortar stores, are willingly climbing onto the eCommerce bandwagon. Customers are logging-in from anywhere in the world and buying products 24×7.  That’s the magic of an eCommerce store and customers seem enamored by its magnificence . Little wonder the demand for eCommerce web development is on the rise. The structure and design of an eCommerce store plays a crucial role in attracting traffic and sales to the store.

eCommerce Web Development
Essential facts about eCommerce web development

Key Facts include:

  • Focus on having Efficient and Eye-catching Design

The design should be such that it attracts customers and increases the conversion ratios. In addition to being unique and eye-catching, functionality has to be factored in so that customers find it easy to purchase the products of their choice. The design should be such that all the main features get the desired attention, in addition to the featured products and services.

Help customers find the right products by employing user-friendly navigation and crystal-clear category listings.

Site navigation should be predefined. In the sense that once the navigation has been decided upon, products and categories should be added accordingly. Categories should be such that even related products could be added. More importantly, consumers find it easier to locate them when they click on the right button.

  • Focus on having detailed product descriptions

A detailed product description help customers interpret the product quality, and more importantly facilitates product comparisons with other stores offering similar products. The feature helps the customers narrow down on the product of their choice at the best available rates. So the description should primarily contain information on the price, size, color, brand and much more.

  • Focus on choosing optimized Images

Believe it or not, image speaks louder than words.  The impact of an image on the consumer is still unchallenged.  So, ensure that you carry large images on the product page and even help users by helping them view the images from different angles. More than anything, the image should be clear, accurate and also optimized, to make it search engine friendly.

  • Focus on hiring a professional web development firm for your eCommerce requirements

In this day and age, web development companies are a commonplace. However, boiling down to the one that suits your requirements is important. Whichever company you hire, just ensure that your eCommerce site is SEO-friendly, which helps drive traffic and sales to your site.