Quality content creation is really the only important strategy your business needs to attract traffic to your website or webstore. You cannot get your writers to create a load of mediocre content that runs into hundreds of pages and expect visitors to come and read through all those pages.
All strategies you can think of beyond that single most important strategy follow from the assumption that you have invested resources into ongoing content creation.
Such content has to be:
Original: There are a lot of people writing about a lot of things they do not really know. Every writer cannot be an expert at everything, but then every writer must make a genuine attempt to first understand the topic and write on it from an informed perspective.
Useful: Primary school teachers are brilliant at re-purposing toys and objects to teach new concepts and ideas to the toddlers. Content on your site should give your audience ‘something to do’. It should be useful. Every site cannot offer rare insights into the stock market, but it can certainly talk about its own products in ways nobody thought of before. That’s useful.
Easy: Uncomplicated, easy-to-follow content works best on the web. Anybody and everybody should be able to put your information to good use. That will be difficult to achieve on a website about rocket science, of course, but you get the drift.
What can you do with your own content to attract traffic?
Keep tabs on quality write-ups and their authors. Good web content writers are indeed hard to find in the haystack of mediocre wannabes. Grab the good ones before the competition does. Finding quality and catchy content for your web pages can get unbelievably hard.
Give your audience some fun with your offerings. Contests, surveys, reviews, how-to blog posts, e-books, whitepapers, discounts, deals, and bundled offers are the stuff of pure online fun! Free downloads, giveaways, and even virtual gifts work quite well.
Use innovation to ensure that your offerings always look new. Your new products or services need not – and cannot – be altogether ground-breaking. You should be able to present the old wine in new bottles, however.
Diversify your content with infographics, audio, video, slides, cheat sheets, lists, how-to instructions, diagrams, and so on. Readers love these because they give them a break from row after row of textual content and make it easier to understand.
Experiment with pricing. Offering special pricing to special customers has its merits. Rewarding regular or registered customers and frequent shoppers will help you attract a very important segment of your customers.
In retrospect, providing great value at all levels to customers is the only REAL strategy open to a business that wishes to get a steady stream of traffic to its website. The best websites with the highest traffic volumes do that perfectly. Their content, products, services, image, perception, social media efforts, marketing efforts, public relations, and consistent performance are all examples of the best strategies to attract traffic.
And we are not talking about only the Apples and Ferraris of the world. Any business can re-invent, re-invigorate their content strategies and attract massive traffic.