Why Netaya choose Ydevelopers’ Custom Yahoo! Store Design

There are a good number of reasons why eCommerce retailers prefer Yahoo ecommerce store solutions over others. The foremost attraction is that it helps your business get an independent domain name and a custom email id; second, it facilitates brand building by engaging your customers on social media platforms such as Facebook, Twitter, and Pinterest right in your Yahoo! storefront; and third, the customers and retailers can operate their Yahoo cart independently as we help them build central admin panels that help them manage their store easily.

Custom Yahoo Store
NATAYA – A Yahoo! Store

Ydeveloper has offered Amazon and eBay store designs to numerous online companies. But, over a period of time, our designers have sharpened their skills and are quite well-equipped to offer custom Yahoo Store designs. The Netaya online jewelry store is one of the finest examples of our expertise in customized Yahoo Store design. Netaya is an established player in the high-end jewelry space with over 50 years of experience. When the company decided to go online, our small team of about 150 seasoned developers and designers decided to support them with turnkey Yahoo store solutions. Our team worked closely with Netaya’s core management team to offer layouts, navigational tools, and designs that were not only technologically excellent but also aesthetically trendy.

Yahoo Store Design Portfolio
Yahoo Store Design Portfolio

Our graphic designers were pretty excited while working on their Yahoo store design. They had to work on one single powerful theme that would unite all the web pages; a theme that would reflect the company’s ethos. And since the theme stays with the shopper as they browse and view different products, it had to be really dynamic. So our designers chose to play with light colors, specifically different shades of blue to enhance the display and beauty of the jewelry showcased.

When it came to positioning various navigational tools, on the top-left of the home page, we placed Netaya’s logo with a punch line, “Fine Design Jewelry for Less,” followed by a top navigation bar and a search tool. At the top-right of the home page, shoppers could login or view their shopping cart easily.

From the perspective of Yahoo store designers and more importantly from the perspective of the customers, the top navigation bar is an important tool. It gives the shoppers an overall idea of the products the webstore deals in. The Netaya store’s top navigation bar consists of various types of jewelry the store offers — ranging from rings, earrings, bracelets, and engagement rings to gift ideas.

The left-hand navigation bar allows shoppers to choose accessories going by the heading and sub-headings. The center spread is more exciting, given that there’s so much on display. You get to browse what’s on sale, the bestsellers, and the ‘Gift Finder’ tool as well. There’s also a gift guide that helps shoppers pick the right gifts.

What’s more, there’s enough room for banners to makes the page livelier and more fun. Further, below the bestsellers, you can see the different payment options offered by Netaya. Close to the payment option, you can see the social media platforms Netaya uses for engagement, including Facebook and Twitter. The shoppers can like the store on the Facebook or follow them on Twitter. This helps in brand building.

The bottom of the Yahoo! store design gives you complete information about the company, including about us, shipping policy and rates, return instructions, and so on.

The Netaya store offers a very interactive way of shopping for jewelry, keeping in mind customer preferences. The different bells and whistles prompt the shoppers to return again and again. Ydeveloper’s custom Yahoo store designs are sure to help you beat the competition hands down and maximize your ROI.

Ecommerce in 2012: Looking Back and Ahead

It would be an understatement to say that the past year was eventful for everyone having anything to do with ecommerce. There was new development galore in 2012 for ecommerce. All those developments pointed to a juicy future for ecommerce, however.

Pinterest: The social media platform emerged triumphant after an initial brush with copyright issues. There was talk that Pinterest was responsible for a significantly higher number of social media conversions than even the social media giants. It is still a highly debatable issue, however, given that it is still early days for Pinterest. Before it comes into its own as a social media platform for one and all, it will require some more water to flow under the bridge.

ecommerce marketing
Ecommerce in 2012: Looking Back and Ahead

Tablets: Apple’s iPad broke new ground in the mobile device market. Its popularity prompted other OEMs to follow the lead and launch their own tablets. In 1Q12, tablets surpassed smartphones as devices used for ecommerce activity. In 2013, tablets are expected to become the device for online shopping, more than ever before.

Internet Sales Tax: Amazon benefitted to a great extent from selling products that did not require the buyer to pay sales tax on Amazon products. That seems to be on the way out as several states now require companies such as Amazon to collect sales tax. Amazon and other ecommerce players will be challenged in 2013 to find other means to retain consumers’ interest. Make way for healthy competition!

Google Penguin: This algorithm update shook up ecommerce sites that engaged in black-hat SEO techniques such as link spamming and keyword stuffing. You cannot help wondering how businesses with a responsibility to grow and do well can afford such a colossal waste of time and money. It was amply clear after the Panda updates that Google wasn’t going to tolerate black-hat practices any longer. Penguin was an important lesson for ecommerce businesses. Quality content rules undaunted.

In addition to these events, ecommerce generally prospered in 2012. Black Friday and Cyber Monday sales shattered all previous records, although overall holiday retail spending was less than expected.

Issues that need urgent attention in 2013 include ramping up security for credit card data, better sites and services for audiences, and using rich internet applications and personalization techniques to enhance the user experience.

The Best Content Strategies to Attract Quality Traffic

Quality content creation is really the only important strategy your business needs to attract traffic to your website or webstore. You cannot get your writers to create a load of mediocre content that runs into hundreds of pages and expect visitors to come and read through all those pages.

All strategies you can think of beyond that single most important strategy follow from the assumption that you have invested resources into ongoing content creation.

Content Strategy
The Best Content Strategies to Attract Quality Traffic

Such content has to be:
Original: There are a lot of people writing about a lot of things they do not really know. Every writer cannot be an expert at everything, but then every writer must make a genuine attempt to first understand the topic and write on it from an informed perspective.

Useful: Primary school teachers are brilliant at re-purposing toys and objects to teach new concepts and ideas to the toddlers. Content on your site should give your audience ‘something to do’. It should be useful. Every site cannot offer rare insights into the stock market, but it can certainly talk about its own products in ways nobody thought of before. That’s useful.

Easy: Uncomplicated, easy-to-follow content works best on the web. Anybody and everybody should be able to put your information to good use. That will be difficult to achieve on a website about rocket science, of course, but you get the drift.

What can you do with your own content to attract traffic?

Keep tabs on quality write-ups and their authors. Good web content writers are indeed hard to find in the haystack of mediocre wannabes. Grab the good ones before the competition does. Finding quality and catchy content for your web pages can get unbelievably hard.

Give your audience some fun with your offerings. Contests, surveys, reviews, how-to blog posts, e-books, whitepapers, discounts, deals, and bundled offers are the stuff of pure online fun! Free downloads, giveaways, and even virtual gifts work quite well.

Use innovation to ensure that your offerings always look new. Your new products or services need not – and cannot – be altogether ground-breaking. You should be able to present the old wine in new bottles, however.

Diversify your content with infographics, audio, video, slides, cheat sheets, lists, how-to instructions, diagrams, and so on. Readers love these because they give them a break from row after row of textual content and make it easier to understand.

Experiment with pricing. Offering special pricing to special customers has its merits. Rewarding regular or registered customers and frequent shoppers will help you attract a very important segment of your customers.

In retrospect, providing great value at all levels to customers is the only REAL strategy open to a business that wishes to get a steady stream of traffic to its website. The best websites with the highest traffic volumes do that perfectly. Their content, products, services, image, perception, social media efforts, marketing efforts, public relations, and consistent performance are all examples of the best strategies to attract traffic.

And we are not talking about only the Apples and Ferraris of the world. Any business can re-invent, re-invigorate their content strategies and attract massive traffic.

How to Secure the Best Content for Your Site

So you think the content on your website will get you the traffic and sales you want? Think again. Such content will need to be different from the run-of-the-mill content you generally find on ordinary websites. While the exact parameters for defining quality content will vary by site and purpose, some generic hallmarks of quality content writing are as follows:

Write for the audience: Writers who simply insert keywords cannot deliver engaging content. They write for the search engines, rather than for the reader. If your site figures on several first pages of search results and does not provide engaging content, what’s the use of showing up on the first pages? Write for the people who will read and benefit from the content.Content Strategy

Take good care of the flow: Content should flow well – from sentence to sentence and paragraph to paragraph. Nobody likes content that rambles on – the kind that gets written when keywords are given undue importance. The content should be easy to read aloud.

Grammar is important: Apart from the occasional typo in blog posts, you cannot afford to neglect grammatical accuracy. Grammar is what makes your content easy to understand. Faulty grammar makes it difficult to communicate effectively with audience or business community.

Provide useful information: Provide useful information through your website pages, product descriptions, reviews, blog posts, how-to articles, e-books, and whitepapers. These are some good ways of offering such information. It should be information that your customers will lap up eagerly and come back for more.

Retain originality – always: Your content writer will need to look up diverse sources of information to create quality content. Provide clear instructions that he/she is not supposed to ‘lift’ even two words from other websites and sources. Also provide for the diverse sources of information. Great content comes straight from the heart – and brain.

Learn how to use keywords: Keyword stuffing worked earlier when Google and other search engines were not as smart as they are now. You can nevertheless use keywords to good effect. The thing to do is to write for the audience and then use a few good keywords in just the right places. Your content writer will know how to do that, if he is any good.

Brevity is the soul of wit: This is the mantra for writing successful content, not just good or great content. The ‘keep it simple and sweet’ principle (K.I.S.S.) works like nothing else. If your site’s content delivers maximum information in minimum words, nothing like it. Again, your content writer can do that.

Finally, make sure your content writers are just as integral a part of your organization as your developers, designers, and other staff. Quality content – more than anything else – will make people notice your products and services. Writing quality content requires loads of inspiration, information, and a writer’s desire to contribute to the business effort. Make sure you make those available to your best writers.