All websites need to be updated periodically. This is necessary from the point of view of both Google and your regular visitors or customers. Updating websites involves adding latest content, new images, and using the latest tech to ensure that your website is fresh and inviting.
Your website allows you to easily and effectively communicate what exactly you do. It is also an affordable way to promote your products and services, announce events, and provide such other information.
In addition, everyone knows that search engines (Google, Bing, and Yahoo) love website that are regularly updated. Your customers also love fresh, relevant, and timely content that they can use. Regularly providing such content and updating websites helps improve your rankings on these search engines.
So what website updates and maintenance procedures are recommended for 2013? Based on website maintenance experts’ analysis of the trend so far, we have shortlisted a few essential website updates that are a must if you want your website to be relevant in 2013.
How do I Update my Website?
1. Switch to mobile
Get a mobile version of your website. Alternately, you could also get an app developed for platforms such as iOS, Android, and Windows Mobile. New trends indicate that online shopping from mobile devices is increasing. That’s why updating websites for mobile is important.
2. Improve checkout
Ensure that your checkout process is fast and secure. This website update will help boost sales and improve performance in 2013. Your competitors are most likely doing it – one of the most important website maintenance tasks for the New Year.
3. Enlarge your best images
Get rid of those faceless Zoo Zoo dolls and other images that were meant only as a decoration. Instead, update the website using photographs with people in them. Also use infographics, well-designed flowcharts, and diagrams where relevant.
4. K.I.S.S. principle (Keep it Short and Simple)
Your navigation, layout, buttons, icons, and other website features absolutely and positively MUST be simple and attractive. Anything that might confuse shoppers must go when you get your website updated for 2013.
5. Replace old fonts
Shoppers are not only youngsters using their iPads. New trends suggest that shoppers may include older people who are not quite as comfortable with computers. There are thousands of new fonts available that look bigger and still accommodate all your content.
These five are some of the most urgent website updates and maintenance procedures to take up now, to be ready with a greatly improved performance in 2013. If you require any assistance with your website maintenance, just call us.