Small businesses cannot expect to compete with e-tail giants such as eBay and Amazon. The scale at which they operate cannot be matched by any small business. But that disadvantage can be turned on its head if a small business wanted to compete with them.
Niche businesses can work in ways that those larger corporations cannot. Therefore, they can adopt certain approaches that help them differentiate and even compete with e-retail giants. Here are a few examples:
Market the specialist in you
When you possess genuine knowledge of your products or niche, you have an important advantage. You have the ability to address specific issues faced by your customers and you are in a position to help them. Your website reflects your expertise. People feel more confident buying from someone who knows his products.
Sell your own products
Okay, this is not for every e-tailer, but it sure helps to sell your own product. Then you don’t have to face much competition. If you can make a product that will sell and have a monopoly as the only manufacturer, you are positioned very well to compete with even the big daddies. You can use Amazon and eBay for distribution but sell a majority of products from your own store, for example.
Create an aura
Shoppers are just as easily influenced by the vibes they get from your store as the discounts you offer. For instance, if your store has a story to tell that touches a nerve, it will help you sell. If you are donating to charity on every sale you make, people will be more inclined to buy in your store.
Begin locally, sell globally
Word of mouth is a powerful advertising medium. When people get to know about your product from a friend or an acquaintance, it is the best kind of publicity you can wish for. Many businesses have gone from local to global as a result. Making a name for your business in one area of the country can be useful to go sell in other areas.