The humble newsletter is one of the most effective customer relationship tools known to marketing professionals. They an ideal instrument to catch the eye of the inquiring customer. If someone told you that people do not like to read online, don’t bother to reply. Instead, point out to them the magic of the newsletter, blogs, online articles, and such other instruments.
By the way, the newsletter is also an ideal tool to keep your audience engaged. Information is what everyone goes online for, isn’t it? The catch lies in HOW you present your content, not in whether you have images, design, video, or running text. In the best scenario, there’s a combination that works best.
Newsletters help to keep your customers, prospects, and the media updated on any changes, new products, deals, and so on. If you have a team that can build a quality newsletter, the newsletter can position your business as an authority and a great resource of quality info. That is the whole reason why you should consider creating a newsletter all your own.
Whom Do I Address in my Newsletter?
Your customers, obviously, on a priority basis. But also other interested and important parties such as the press. In fact, ensuring that your newsletter reaches out to as large a cross-section of the milieu will do a world of good to your business. The only condition is that both your business and your newsletter should offer value in equal proportion. Companies that are already at the top of the heap may or may not invest in a newsletter, but that is because there are already too many sources that talk about their product or brand. There’s no doubt that your newsletter can build a very dynamic customer relations interface between you and the relevant business community.
Can I Outsource My Newsletter?
There are services that do a pretty good job of professionally managing your newsletter – as a part of your overall customer relations management or as an isolated customer relations function. Honestly though, if a business can handle it on its own, that’s the best scenario. People who know the business inside out should be the ones who issue the newsletter. But again, professionals are … well, professional in their delivery of the service. If you cannot find the time to do it yourself, go right ahead with hiring them to do your newsletter. But satisfy yourself beforehand with any samples of writing or previous contracts in their portfolio.
The newsletter used as the company’s mouthpiece has great potential to easily and accurately engage your customers, keep employees on the right track, and provide info to the entire community. In the right hands, it can prove to be a powerful tool for the influential communicator. It can be the voice of your company.