Ydeveloper

You are here: Home / Social Media / Social Media Strategy: Aping Your Way to Success

Social Media Strategy: Aping Your Way to Success

July 12, 2012 by admin Leave a Comment

Whereas the identification of your community on a given social media platform is key to any social media strategy, the temptation to let the community find your page is very high. Reaching out on own initiative is recommendable, but it all depends on the current perception of your firm.

So, should you reach out to your audience on social media sites or not? That’s a tricky question if ever there was one. The moment you reach out, you are doing away with some of the enigma (if any) that is associated with your product/s or service/s. But yes, reach out you must if you are looking to create a following and clientele for your online or physical store using appropriate social media strategy.

Social Media
Social Media Strategy: Aping Your Way to Success

Even if none of your fans or friends are really into following your social media presence, it is worth the time and money spent – provided of course that it’s done right. And to do it right, the content you put on your Google Plus, Facebook, or Twitter pages is a critical determinant of the success you can expect to enjoy online, especially with reference to those three globally popular platforms. And your social media strategy.

Social media platforms are often simplistically declared to be meant for meeting friends and generally socializing. They are therefore supposed to be free of advertisements. But we are forgetting here that the human mind is an evolved version of the ape mind. We are, in the process, ruling out the opportunity to declare ourselves better than the competition!

Aping is a major component of our behavior, being common to the entire race. I once had a colleague who would try to outdo anything and everything I told him about myself. If I said that I bought a car, he’d point out how he has a bigger car! If I said content was critically important to online success, he’d point out easy ‘Inglis’ was all that’s required (of which he is a self-announced master). If I informed him that I had a near-death experience once, he’d probably claim supernatural status!

This was aping at its worst, but the fact remains that as a race we are addicted to aping. Have your ads on those social media platforms, by all means. Just don’t blindly ape the forms of advertising adopted by others. Do it more creatively, with more and better imagination.

Now, part of that aping lies in trying to outdo each other (!). Therefore, where your social media strategy is concerned, all that needs to be done is identification of points of differentiation. And there are scores of ways to achieve differentiation on social media platforms.

The catch is that you have to be apparently original about it. No point in even inconspicuous aping here. Because Google does not cater to apes.

Filed Under: Social Media Tagged With: SMO, Social Media, social media optimization

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • How to Write an Irresistible Blog Post?
  • 5 Hot eCommerce Trends Likely to Dominate in 2015
  • Boost Social Media Optimization for Enhanced Traffic
  • 6 Steps to an Excellent Content Marketing Strategy
  • 6 Hot Trends to Boost your Online Marketing in 2015

Featured Categories

  • Amazon Webstore
  • Application Development
  • content management system
  • Content Services
  • eBay Store
  • eCommerce
  • General
  • Internet Marketing (SEO)
  • Inventory and Order Management
  • Mobile Application Development
  • Open Source Customization
  • ProStores
  • Social Media
  • Virtual Employee
  • Web Design
  • Web Development
  • Yahoo Store

Archives

  • March 2015 (1)
  • February 2015 (3)
  • January 2015 (3)
  • December 2014 (2)
  • November 2014 (3)
  • October 2014 (4)
  • September 2014 (4)
  • August 2014 (8)
  • July 2014 (8)
  • June 2014 (7)
  • May 2014 (7)
  • April 2014 (15)
  • March 2014 (6)
  • February 2014 (1)
  • January 2014 (2)
  • December 2013 (5)
  • November 2013 (5)
  • October 2013 (4)
  • September 2013 (11)
  • August 2013 (7)
  • July 2013 (2)
  • June 2013 (2)
  • May 2013 (3)
  • April 2013 (3)
  • March 2013 (2)
  • February 2013 (4)
  • January 2013 (3)
  • December 2012 (4)
  • August 2012 (5)
  • July 2012 (14)
  • June 2012 (6)
  • May 2012 (4)
  • April 2012 (13)
  • February 2012 (5)
  • January 2012 (5)
  • December 2011 (14)
  • November 2011 (11)
  • October 2011 (16)
  • September 2011 (20)
  • August 2011 (14)
  • July 2011 (4)
  • June 2011 (5)
  • May 2011 (6)
  • April 2011 (4)
  • March 2011 (4)
  • February 2011 (4)
  • January 2011 (2)
  • December 2010 (3)
  • November 2010 (2)
  • October 2010 (2)
  • September 2010 (2)
  • August 2010 (5)
  • July 2010 (6)

Copyright © 2019 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in