There’s really no single formula for successful business tweeting. There are as many kinds of tweets as there are people in the world. Perhaps more. But beginners and the uninitiated in general would do well to keep in mind the five pointers I have enumerated here.
These points aren’t a mandatory set either. These are just my impressions from seeing diverse businesses and the kind of tweets they use on their Tweeter account or page. On Twitter, as on any other communication or social network, what works best is useful, meaningful, appealing, and catchy content. Quality content – the kind that an online visitor would want to read is what fetches your site, blog, and webstore the kind of views that you’d dream of.
Apart from including links to your site, providing useful info, and generally making sense in every single tweet you post, you should also be looking to execute on the following suggestions:
- Tweet During Peak Business Hours: At first, it might sound incredible – as in unbelievable – but many of us do use our Twitter accounts at the office. Twitter is a great place to source info and news. Many of us routinely require such info and news at work, for work. Therefore, when you tweet during business hours, chances are you can have far more people reading your tweets than if you would be posting from home at night.
- Your Tweets Should Be Brief: No point going on and on – in fact, you cannot. The 140 characters you have must be utilized with caution and only for good reason. What can be communicated in 70 characters should not be put in 140, for sure. Online readers like brevity.
- Include Links to Great Content: Include shortened links to your site or blog in your tweets. Use services such as bit.ly to shorten your URLs. Linking back to your own content is a great way to do some inbound marketing. People who like your tweet/s will now be able to follow you back to your site or blog and get more of what they liked.
- Make Liberal Use of Hashtags: Using hashtage puts your tweets in front of the communities that you’d like to target. That also means you are not addressing someone randomly, someone who is not looking for the kind of info you offer. Tweet composers who put hashtags to good use generally account for 200% better engagement than those that do not use hashtags.
- Ask Your Reader to Retweet: Again, it might seem the wrong thing to do online. But asserting your interest in having your tweets retweeted does actually work. People want a link to do it with, so provide one. Tweets with requests for retweets are 1200% likelier to be retweeted.
So what kind of a Twitter strategy do you employ?
Please tell me in the comments. Cheers!