Here’s a scenario: a consumer, who has decided to purchase an item pinned on Pinterest, pins the image onto his/her own board. After that, there’s probably a long wait in store because not every pin will provide the link of the online business or the physical address where you can buy that item.
In fact, this is a true story. A cousin of mine wanted to purchase a necklace she saw on Pinterest. She followed the link that had been provided. While that link threw up a delightful line of clothing that she would probably return to someday, it did not give her any info on it. All she found was the picture that was pinned. After hunting high and low for that necklace, she eventually lost all inclination for it.
I was able to feel her angst because I was one of those that tried helping her locate the source of that necklace. Pinterest users, keep these points in mind:
- The pinned close-up image was that of a necklace worn by a model.
- It wasn’t the necklace that the image was intended for; it was the clothes the model was wearing.
- That was a whopper of a necklace and its maker would surely recognize it if he/she saw the image.
Pinterest is a very useful marketing tool for businesses that know how to use it. eCommerce strategy has plenty to work on with Pinterest. The empty searches that my cousin and the rest of us suffered can definitely be remedied. For starters, here are a couple of suggestions:
- Get your business its own Pinterest page. Put images of your top products there and control the way they are shared on Pinterest. Label those images with appropriate keywords for not only the SEO advantage. Your board should also show up in more searches on Pinterest.
- Use the ‘Pin It’ button for images of every single product you have. That ensures that the pinned image automatically links back to your page. Consumers will have no trouble finding your business through Pinterest pins. Making your own board on Pinterest also ensures that you get know whenever someone pins one of your products or comments on one of those images, which means better customer engagement!
A couple of little things to do can go a long way toward better bottom lines.