Google is increasingly adding more and better functions into Google Plus, which is positioning the social platform rather nicely as a marketing tool.
One instance of recent add-ons by Google is Google Plus Local, a feature that provides Google Plus users info regarding local restaurants and retail shops. This service promises to spawn a great opportunity for local businesses all over the United States and possibly in the world as well.
Google has already integrated its profiles with Google Plus. In addition, content on Google Plus has been included in search results; overall, there’s been a close alignment of Google Plus with Gmail as well.
With the 44 million users in the US alone, there’s a huge benefit to American businesses just waiting to be accessed. Plus, since Google Plus content has been included in the search results, a business with an effective presence on Google Plus will also definitely benefit with better organic search results.
If you have an audience on Google Plus, your search rankings stand a clear benefit in the search rankings. Your content must echo the language of your audience, of course. But Google will now be able to access direct proof that you are using quality content.
Content is only increasing in importance. But it needs to be understood that it is only content that responds to customers’ voice that will be any good. That is precisely the reason why content is king. Unless there is a direct connection between your marketing and content creation teams, the content is not going to be as effective as you would like it to be.
Nevertheless, Google Plus presents an excellent opportunity for your marketing voice to be heard loud and clear all over the United States as well as local markets.
If you are yet to build a presence on Google Plus for your business, services providers such as Ydeveloper can very well help you out. These are services that take into account every single factor that will help you build a very ‘sticky’ presence on Google Plus.
Get your Google Plus presence ASAP.