If done right, product promotion can be extremely effective and viral on Twitter. And that’s only because of the communication platform that Twitter happens to be. And yes, it’s a communication platform, not a social media platform.
The difference? A social media platform is one where sharing – of images, photos, news, the lot – is predominant. On Twitter, you communicate. In 140 characters. That makes it a fantastic promotional tool for ecommerce or online business owners.
Here are a few tips on how to use your Twitter account for product promotion:
- Dedicate channels to specific purposes
Try setting up different accounts on Twitter for specific purposes. For instance, you could have one channel exclusively for offering deals or discounts, another for your customers’ queries, and so on. If you have a small ecommerce business, setting up a Twitter account to only provide info on your special offers will be a very effective, direct, and relevant exercise.
- Ensure that your tweets include CTAs
Creating appropriate textual content for your tweets is extremely important in an online promotional exercise. In your tweets, you must also include calls to action (CTAs) that are attractively phrased. They should also include a little prompting for your visitor to click through. Merely saying, “Visit Our Site” or “Click Here to Know More” will not get even your interested audiences clicking.
- Embed Twitter Share Buttons on Your Site
Having the ‘Share’ button on your website is a useful way to help your visitors join into the conversation. Where previously there was merely a small button, you should now do your best to invite visitors to your Twitter account. Your content writer and designer should be able to do enough to highlight the Twitter ‘Share’ button.
- Your content should be enticing
Info provided through your tweet content should be interesting and inviting enough to entice your audience. Your tweets need not always be only informative, however. Make it brief but very enticing. Interesting things to put in your tweets include videos, images, blog posts, and Facebook Page updates. Make it a fun experience.
Now, third-party solutions even enable making or accepting payment through your Twitter account. Make the most of this and other such features. Get the max out of your Twitter account.