Pinterest users are 79% more likely than Facebook users to purchase a product they see on the site. Traffic coming to ecommerce and online business websites seems to be qualitatively and quantitatively better from Pinterest.
It is not really surprising to anyone familiar with the orientation of the two social networking sites. Facebook is more for online exchange of sweet nothings whereas Pinterest is exclusively for online barter of sweet little somethings!
Given that Pinterest is only a collection of things and baubles found on other sites, it is amazing how just that has enabled Pinterest to create for itself the status of a legitimate social networking site. And a very successful one at that too.
Sure, there have been some issues with copyright, and Pinterest had already provided an emergency exit for just such issues. It requires an insertion of a comment by the person who posts a part of another website. That makes it legitimate.
Till date, we haven’t heard of any major action taken against Pinterest.
Pinterest is a favorite with members of the fair sex, being dominated by a majority of members. It was an invitation-only site for a very long time. It still is.
Pets, craft projects, flowers, decorations, cakes and sweets of many kinds, painted fingernails – that’s the sort of fare you get on Pinterest. So could you sell submersible pumps on Pinterests? If you decked it up enough so it looked cute, somehow. But you can always sell designer goods, sunglasses, fragrance products, electronic consumer items, and anything else that looks or feels just cute.
So is it really a great place to sell your cute products? Well, most certainly.
The visual experience you get at Pinterest is responsible for that guarantee. What attributes sell on Pinterest? I have my own list, though you can always make your own:
- The item should ‘look’ great
- It should appeal to Pinterest’s audience – comprising a majority of women
- It should not be too complicated to understand – don’t expect to sell a Jacques Derrida book
- Your images should be accompanied by a remark and a link to the original site
- Original site should open fast, despite whatever images on it
So have you sold anything lately on Pinterest? What was your experience like? Please tell us in the comments. Meanwhile, if you need professional help with managing your Pinterest account, just call us.