Haven’t you seen oodles of content online that go on about the importance of quality backlinks? I certainly have. There’s also a very definite reason, or I should say reasons, for why so much is made online about the importance of backlinks to SEO.
The reason is, search engines – most notably Google – hold websites with a great number of quality backlinks very important and generally consider such websites more relevant in their search pages than other sites with fewer or inferior-quality backlinks. Enter any keyword you like into the search engines, and more often than not the first three or five sites will be those with more quality backlinks than those further down.
In their calculation of the relevance of a website, search engines tend to consider the number as well as the quality of backlinks. The quality of the content on the website is used to determine the overall relevance of the site. When backlinks to your site (inbound, from your perspective) come from other sites (outbound, from their perspective), a search engine is will take into account the quality and relevance of the content of those sites to your site. Such quality backlinks are priceless to the cause of SEO for your website. The more relevant your inbound backlinks, the better their ‘quality’.
Let me provide an example. If your website is about men’s accessories and received an inbound backlink from another site about men’s accessories, that backlink is more relevant and therefore a quality backlink than one from a site about fish tanks. Since the context for each website is similar or the same, that sort of back linking is more useful to the surfers searching on the search engines’ pages.
The search engines also want relevance to be the priority, and not preference. Therefore, they look for quality backlinks that are built naturally, meaning over time and with respect to the relevance. You could get the best SEOs to work on your site, and make it well and truly search engine-friendly. Getting other websites to carry links to your site is going to take much hard work and effort, however. The stipulations for what constitutes quality backlinks keep getting increasingly tougher because there are always the webmasters who will resort to unfair means to acquiring backlinks. Such practices are also dangerous, however. They could get your website totally banned.
On second thought, it is not too difficult the acquire quality backlinks if you are willing to put in the effort required to ensure quality content and identify other sites with different but quality (relevant) content. Your SEO specialist should be able to identify and acquire such quality backlinks over time.
Go for the ethical backlink building practices, and you will be glad for it.