Facebook is a platform that does not entertain businesses, and yet it is proving to be a game-changer insofar as it can be used as an online business instrument. With over 400 million members, this is where your customers meet up and talk about the products they use and their relative benefits. That in itself makes a Facebook business page a powerful instrument of naturally viral marketing for your business.
For business purposes, you should opt to create a Facebook fan page. If you are the appropriate authority at your company, you may also create an official Facebook business page for the business. Always create a title for your page that is catchy and therefore memorable. That way, you won’t have to change it later.
The name, the logo, and practically every element of your Facebook business page should reflect your company’s identity and ethos. Yet, it should also be easy for people to find this page. Once you have a few fans, you should set up a username that is memorable enough to allow people to reach your business page by simply inputting the URL.
Customizing your Facebook business page is best left to the professionals. You should specify the look, the concept, colors to be used, and so on. Professional services provide page creation, optimization, and maintenance services – all often offered in a single affordable package. Look up the service provider’s portfolio for examples of previous Facebook business pages created for clients.
You can also incorporate photos and videos relevant to your business. These media should highlight and paint your business in a positive light and add to the viewer’s perception of your business. To make your Facebook business page more interactive as well as worth the visitors’ time, offer deals and encourage community interaction on the page itself. Promotional discounts, sensational deals, and great products ensure that your products or services become Facebook buzzwords.
Customer engagement strategies and policies are best fixed at your end, with professional consultation where required. Since you know your customers the best, YOU should be engaging them on your business’ Facebook page. Posting photos, videos, and user-submitted images are some catchy instruments for engaging your customers on your business page on Facebook. If you are confident about your business’ perception among the Facebook community, you might even ask for reviews for your products and services. Alternately, you may also host polls for acquiring customer feedback.
Making the visitors’ experience better, richer, and even profitable to an extent helps you extract the maximum ROI from the creation and maintenance of your Facebook business page. Creativity, top content, deals, offers, discounts, and anything that adds to the user experience works wonders for your Facebook business page.
The new business mantra in the age of Facebook is: Socialize to prosper.