Christmas is just round the corner and Christmas shopping is already in full swing. Ecommerce businesses need to pull out all the plugs and put in every bit of effort to draw Christmas shoppers to their webstores. What tasks should be on your agenda to ensure that your webstore does great business during the Christmas season? Here are a few ecommerce tips:
- Offer free shipping: Free shipping is a proven attraction for most online shoppers. If it is feasible for your business to offer free shipping, do it. Also clearly mention the cut-off dates for delivering Christmas gifts. Any orders you receive before that date will have to be honored well in time for Christmas Day.
- Advertise and Offer Gift Cards: Gift cards are a great added attraction for shoppers. They also work to help shoppers make up their mind about making the purchase at your store. Ensure that your gift card offer is somewhat more attractive than that of the competition. If you succeed at attracting customers with your gift cards, chances are they will buy more.
- Ring in the New: Let your gifts carry a distinct stamp of the festive season. Promote them with Christmas-specific content and design. Dress up that area of your website just the right amount.
- Take a Tour: Go visit your own website as though you were a customer. Ensure that the shopping process, from product browsing to checkout, is as smooth as smooth can get. Customers who make snappy purchases may recommend your webstore to others.
- Be Ready: Can your server handle spikes in traffic? Can your webstore do a good job in case it receives more traffic than it expects? Will be able to ship well in time for Christmas Day? Make sure that your webstore can manage every single order it receives. You cannot afford to not deliver. So be prepared the entire Christmas season.
Christmas shopping need not necessarily taper off as Christmas approaches. You might see spikes on the final two days before Christmas as well as during the rest of the Christmas season. Just in case your webstore is unable to deliver every last-minute order on time, make it amply clear. No point in first taking an order and then delivering it late. Make sure that you monitor every single order personally.
If you have issues with the inventory, or the shipping, or for that matter anything else about your online business, make sure they are resolved fast using professional help. Make the most of the Christmas season!