Your Twitter profile is already hard-wired to your internet marketing efforts. It is meant to promote your brand/s and develop a healthy discussion on relevant topics. If handled carefully, it will at once enable your online business to communicate well to the target audience and generate brand awareness.
Whichever way you look at it, your Twitter profile is a cornerstone of your internet marketing efforts. So how do you go about optimizing it for the best results? Here are the pointers:
- Customize your Twitter Background. A customized image for the background will convey a better sense of the identity of your online business or brands. Don’t use the usual and default backgrounds. You will find any number of tutorials that explain how to create a background that is exclusive to your Twitter profile. It is a big op at standing out from the crowd, if you put enough effort into creating that special and unique background image.
- Use a clear image in your Twitter profile. The default image of the oval shape will do nothing to lend an identity to your business. An ideal image could be a close-up of your own logo. That’s the best way to go, in fact. If not that, go for an image that clearly communicates your Twitter presence.
- Ensure that your bio is made up of proper sentences. Such explanation will be particularly useful to owners of new businesses. But it is definitely the ideal choice if you wish to communicate aspects of your business. You could also include a link therein, to your website or blog. Your visitors can use the link to learn more about your business and how it can help them in their objectives.
- The quality of your tweets is of utmost importance. In all the camaraderie of your profile and the photo and the background, don’t forget that ultimately it will be your tweets – the content of those tweets – that will ultimately carry your message to your audiences. Content is said to be king for this very reason. Engaging people using interesting, regular (including weekends), and timely tweets will do your Twitter performance and your business a humongous favor.
In addition, optimize your tweets. Share content that people can use, which means you need to use language that is in itself a major call to action. Tweets on Saturdays and Sundays have been universally known to be very beneficial.
A good tweet is all it takes to get the buzz going. So take up your tablet and get going on your Twitter profile and your online business tweets.