Inbound and outbound marketing are the cornerstones of online marketing. Integrating these into your strategy for building a well-received and well-off online presence is critical to your business. Never forget that the customer is the centripetal point of your business and everything else associated with it. And never make the mistake of straying from that line of thought.
It is quite easy to create a Facebook page or a Twitter account for your business. Then on, what matters is how your internet marketing strategy is geared towards the interests of your customers. Every single word you use and every single graphic on your site and blog matters, where creating a positive image for your business is concerned.
Even customers who ‘scan’ the pages will be quite easily put off if your content, your marketing strategy, and your image are even slightly off the mark. With the kind of competition online businesses are likely to face the New Year onwards, you cannot possibly afford a laissez-faire approach to your online marketing instruments.
The shift from traditional marketing to online marketing instruments such as social media platforms, e-mail marketing, and search marketing speaks for itself. The digital divide is being increasingly bridged. The new digital divides will separate those with ideas to engage the customer and those without. Online marketing budgets in companies big and small are rising with each passing day.
Search engine optimization and social media marketing are alone allotted a mammoth 70% of the online marketing budget. As businesses latch on to the power of internet marketing, the number of businesses investing in online marketing is also expected to rise.
This shifting of the greater portion of budgets to online marketing is directly proportional to the amount of time being spent online by customers. If your business hasn’t already realized the implications of the paradigm shift in favor on internet marketing, it is high time that it did.