How to Generate Quality Online Traffic

Generating quality online traffic to your business website is definitely not a do-it-forget-it kind of a task. It is the responsibility of a business owner who relies heavily on his business website. So how does one do enough to generate online traffic that may well significantly increase sales? Here are a few things to do:

  1. Ensure that your website is fully optimized for the search engines.
  2. Naturally optimized websites can generate quality online traffic through free ranking on major search engines such as Google. What Google wants is quality websites of maximum use to the surfer who searches. When your website has relevant, useful, interesting and original content, it will show up high on the SERPs, bringing you lots of free but quality online traffic.

  3. Keep updating the content on your website at regular intervals.
  4. Great content that is also frequently updated is a sure-fire way to ensure returning visitors to your site. Since they love your site, Google loves it too, and vice versa!

  5. Make the most of social networking sites such as Twitter and Facebook.
  6. Social networking sites are where a vast majority of online customers are. Create a powerful and active presence on social networking sites such as Twitter and Facebook. It is a time-consuming process, but once you have created such a presence there, the online traffic will come in hordes.

    Social Media Platforms
    Social Media Platforms
  7. Create inbound links on the best websites in your vertical or niche.
  8. Look at the very best websites in your vertical or niche. See if you can possibly persuade their owners to allow you a backlink on their site. If you are credible and convincing enough, they will. Such backlinks are of great referral value and great for ensuring high volumes of online traffic. Be careful about simply exchanging links – let link building be natural for the best effect.

  9. Make optimal use of every free opportunity to promote your products or services.
  10. Free submissions to directories, classified ads, and inclusion in different listings are all examples of free opportunities to promote your products or services. Make full use of them after carefully selecting those that are best suited to your business.

  11. Offer a useful product or service free of cost.
  12. Offer a product or service free of cost online, such that it doesn’t burn a hole in your pocket and is yet an attractive enough proposition for visitors to flock to your website. This is an excellent ploy to generate traffic – who doesn’t love free stuff?

  13. Source the viral content from an expert content writer.
  14. Viral content is that which spreads fast because the previous readers passed it on to their friends, family, and others. A good content writer should be able to create such content for your website after duly studying your products or services and the content already on your site. Get one.

  15. Promote your products or services through quality offline marketing as well.
  16. Offline promotion using business cards, souvenirs, stickers, badges, brochures, and so on is still very much in. Don’t underestimate the power of offline promotion. Merchandize is a wildly popular phenomenon in the 21st century.

  17. Let your URL be a part of your signature in your email client and elsewhere.
  18. Ensure that your URL is inserted into your email client as a part of the signature and on your business card, the vehicles owned by your company, forums, and other places. This in itself serves as a very handy and useful reference for those who are already keen to explore products such as yours.

Quality Online Traffic for Business Website
Quality Online Traffic for Business Website

I have provided some useful tips on how to get online traffic to your business website. This is by no means a full and final list, however. If you apply yourself to the task, you should be able to think of many more on your own. The point is that your traffic generation efforts should never stop. Natural or organic efforts are the best in the long term. Conforming to online etiquette and rules will also go a long way in bringing quality online traffic to your business website, for more details, give us a call: +1-888-828-9864 or Contact Us.

Prioritizing Customer Satisfaction, Privacy, and Security on Your Ecommerce Website

Being sensitive to your audience’s needs is the one thing many e-businesses need to learn. The big boys of industry often serve as the best examples of how to listen to what your audience wants. Not caring for your audience can have disastrous consequences, especially in the highly competitive world of e-commerce.

Some of the major tasks that e-commerce websites need to perform for customers or prospects are:

Customer Relationships
Customer Relationships
  1. Use quality content (read info) onsite to attract them
  2. Offer at least best-in-class services or products
  3. Provide highly efficient after-sales care

Some of the major practices that e-commerce websites need to avoid indulging in are:

  1. Using ordinary content on their business website
  2. Offering services or products that are, at best, second rate
  3. Providing little or no after-sales support

If these six e-commerce commandments are taken seriously, there’s absolutely no reason why a business will not call the shots. Keeping it simple and straightforward does work in our complex world. Businesses cannot afford to be complex.

Even the idea of viral marketing and luring unsuspecting visitors to your business website into some trick to get them to make that purchase sounds like such a bad idea. When a visitor comes to your website, he/she should feel in control of things, not be overwhelmed by them.

Clever marketing is that which appeals to the visitors’ sense of aesthetics and purchase decision-making prowess. The options that you provide your visitors should be put across in black and white. Fine print on ecommerce websites should be kept to the minimum, or none at all where possible.

It is the individual acts of providing quality products, services, and after-sales service that will eventually be responsible for bringing potential customers to your website. Privacy is another important matter that deserves your attention. A single lapse can create major problems for your business.

In addition to the dos and donts mentioned previously, make sure that your  customers’ passwords are stored encrypted in your database. Never mail passwords in plain text; instead, try sending reset links to customers. If your site is managed by more than a single administrator, make sure that they have the rights to only reset the passwords, not view the original ones.

All such precautions will go a long way in creating a positive image of your business in the minds of your customers. So how concerned are you about your customers’ experience at your website and privacy? What special steps have you taken to safeguard your customers’ interest?

In my next post, I will deal with privacy- and security-specific steps you can take to ensure high levels of customer satisfaction with your ecommerce website.

Take good care of your e-business and website.

Planning Your Ecommerce Stores Online Promotion

Online promotion of your ecommerce site should never be taken for anything less than an exercise in providing value. It’s entertainment and gratification of visitors, in many ways. Entertain and fulfill your target audience’s wishes, and there’s a hope that they will come buy from your ecommerce site. Alternately, plan your online promotion in such a manner that they cannot but come make a purchase.

Such planning for online promotion can entail one of the following things:

Online Promotion
Online Promotion
  1. Your products are very attractive.
  2. Your promotional effort is highly efficient and viral.
  3. Your promotional messages reach a vast audience.
  4. Your products and promotion promise and deliver.
  5. All of the above work for your webstore.

The last point is the one that catches your attention, doesn’t it? Well, it’s quite possible too. You can have great products, great promotional efforts, and great audiences. That would be great in more senses than one, of course. Only, such a five-pronged blessing would indeed be rare.

Finally, it all boils down to astute planning for successful online promotion. With planning carried out by professional promoters, you will not risk going off the track. However, you will still need to factor in plenty of thought on the following points:

  • The Product: What is your product? Different products could require different kinds of online promotion. An ad on eBay.com seems to be a sure-fire way to attract customers, but you never know. eBay sells clothes and electronics the most. If your product is a vacuum cleaner, advertizing it on eBay won’t do it any good. People need to ‘see’ it at work. Video-based promotion seems a more logical answer.

  • Its market: Where’s your audience? Does it comprise mainly youngsters? What age groups do they fall into? Which social networking platform do they prefer? How are they most likely to find your products online? These are only some of the questions that will need to be answered before you start seeing the results of your online promotion.

  • Your requirement: How soon would you like to see the visitors rush in and buy? Obviously, right away, which seems the logical answer and isn’t. If your business has just started out online, you will and should be very patient. If, however, you have long been selling online and now you have made improvements and enhanced your online promotion, you will want to see some difference as the earliest possible.

What I would suggest to you is that you engage the services of an online promotions management firm, such as Ydeveloper, and ensure that there is a perceptible difference in both your traffic and your sales online. Ydeveloper, being the recognized authority that it is, will be able to get you the results your business so badly needs.

Converting Online Visitors into Customers

If you have any experience of inbound marketing, you will be aware how difficult it can get to convert online visitors into customers.

What with the abundance of online options to your ecommerce store, the fleeting nature of online visitors’ interest, and the amount of effort that goes into creating a ‘sticky’ ecommerce store, you cannot really count all the reasons why a visitor may suddenly leave your site or online store to go elsewhere.

A major factor that can help your visitor come and stay longer at your site and even decide to make a purchase is the ease with which he/she can convert. There are some ways for going about it in an appropriate manner:

  1. All your forms should be as short as they can get. Beyond the information that is an absolute must for the purposes of verification, do not include any fields that ask for extra info. The shorter it can get, the better your chances of converting the visitor. Nobody likes to fill in forms online. Don’t make them do it. Often, a visitor will be put off by the sheer length of even a reasonably short form.
  2. Your landing pages should each target a particular need of the visitor. They should also represent only one particular offer. They should properly address your visitors’ specific needs – one at a time.
  3. Limit the number of calls-to-action on a given landing page. Ideally, let there be only one. You don’t want your visitors to navigate from one landing page to another in quick succession. You want them to stay on a page, see and understand what’s on offer, and then make a decision.
  4. Likewise, in your email marketing, stick to one good offer at a time. Sending your customers multiple offers at the same time distributes their attention. Let them focus on one offer at a time. If the offer is good enough, the visitor will convert.
  5. Don’t make visitors scroll down to see your landing page form. See if it can be contained within the space that is visible as soon as the landing page opens. Short forms, as described in No. 1, will fit within that space, giving you a better chance to convert the online visitors.
  6. In the final analysis, the rule of thumb should be: MAKE IT AS EASY AS POSSIBLE FOR VISITORS TO CONVERT. And convert they will.

Have you employed any other strategies to make it easy for visitors to convert? If you have and if you can share it with me, please do so.

Thus, convert online visitors’ leads to better sales and more profit. Need I say more? For more details on, give us a call: +1-888-828-9864 or Contact Us

Effective Sales Lead Management for Enhanced Business

For small and midsize businesses, it is critically important to take good care of every single sales lead that comes their way. What is more important, however, is to convert that lead into a happy customer who will want to come back again and again to provide recurring custom to your business.

So what prevents SMBs from using their sales leads to generate repeat custom? The answer to this question lies in their ability (or inability) to make the most of sales leads. Sales lead management, though not really a rocket science, creates the maximum difficulties for most SMBs.

Research on the topic shows that almost half of all sales leads are not followed up or there are certain common issues with the follow-up that lead to losing the opportunity altogether. If an SMB were to forge effective follow-up practices, there should be no limit to the extent to which it might grow and enhance its business manifold.

In the age and time of the most efficacious customer communications equipment, such a dilemma should appear very queer indeed. Answering sales leads effectively should be a no-brainer in most organizations of any standing at all. So what might be done to ensure that your SMB is the first one to provide answers to potentials queries (the sales leads) regarding your product?

The simplest rule would be that the SMB with the best answers would win the prospect over. Here are a few more rules of the thumb that every SMB might profitably follow:

  1. Thorough Follow-Up: As noted previously, almost half of all sales leads are left to the winds, without any follow-up whatsoever. Therefore, the first step you should be taking for your own business is ensure that every single lead is duly followed up. Every sales lead should be promptly entered into your CRM on a daily basis. You need a system in place to ensure that that happens without fail and that all leads are being followed up.
  2. Snappy Follow-Up: How much time should it take your sales personnel to follow up with a lead? Far less than that taken by your nearest competitor? Not good enough. Companies that respond within an hour of receiving a lead have a far better chance to make meaningful conversation with a prospect than those that take only about an hour. Depending on the kinds of queries you receive and the product you sell, you should aim to follow up as soon as a query has been generated.
  3. Useful Answers: There’s absolutely no point in taking the prospect’s time and not offering any useful information, even if you are the first one to talk. Provide full answers by allowing the most knowledgeable sales personnel handle sales leads. Be the first one to respond as well, since that significantly increases your chance to build trust and credibility and win the customer over.

  4. Informed Improvement: Your sales follow-up process should undergo ongoing improvement. For that purpose, you need to measure your progress. You can measure the following, for starters:
  • The number of sales leads received each week
  • The time taken to respond to each sales lead
  • The percentage of sales leads converted into quality prospects
  • The percentage of sales leads converted into actual customers

From this partial list, you can see what kind of scope exists to improve upon your engagement with your sales leads. Effectively following up on sales leads is arguably the best ROI on whatever you spend on lead generation.

You should be able to already tell what’s wrong with your sales lead management processes. Work on your sales leads and watch your sales grow.