Web analytics involve measuring and analysis of internet data for a given website to understand and enhance its usage by online visitors. Such data is considered very useful in not only measuring website traffic but also as a tool for business and market research. Web analytics software also enables companies to analyze changes in traffic to the website, provide information on the number of visitors, and the number of page views.
Why Web Analytics
Gauging traffic and popularity trends is very useful for the purposes of market research. Having a website of your own is of little use if you cannot measure how it contributes to your profits, and web analytics tools provide just such statistics. Further, web analytics statistics can also help you optimize your website to attract more visitors as well as achieve far more sales. Web analytics provide an insight into the ways your website is used, the ways it can be used, and the ways in which it can be optimized for optimal results.
Google Analytics is a great tool that you do not have to pay for. It is the best web analytics tool for both small businesses and fresh startups. Other web analytics tools available in the market are more suitable for larger, established businesses. These tools, though expensive, are capable of providing web analytics statistics on mobile, social, and web platforms.
Web Analytics Analysis
Having all the statistical data is not, by itself, the end of the story. After collecting it, you need to translate the web analytics analysis into meaningful insights and follow up by making appropriate changes to the website, as required. For example, if you find that too many visitors to a landing page tend to leave almost immediately, you need to create a focus group to discuss and determine what is causing people to leave. Then on, steps to improve the content and other aspects of that particular page would be necessary as well.
Yet again, after you have made all such necessary changes, you should be tracking the impact of those changes on your website’s performance. Web analytics analysis is an ongoing process that helps your website communicate and attract visitors in the most meaningful ways. The numbers thrown up by your web analytics tool often tell you things that are critical to the performance of your website and, by extension, your business.
Signing up with a web analytics services provider often brings significant advantages since such a service handles every step with far greater efficiency than any in-house web analytics team. Web analytics services providers often also provide very accurate translations of the statistics and suggest ways to improve your website – all at very reasonable rates too.
Thus, web analytics leads to better sales and more profit. Need I say more? For more details on, give us a call: +1-888-828-9864 or Contact Us