Consumers are already looking up your website on their smartphones and internet-enabled devices. Relatively speaking, very few e-tailers have a mobile website. This is nothing less than a lost opportunity to cash in on a multi-billion dollar market.
Part of the problem lies in the problem with mobile ecommerce development. On the one hand, not having a mobile eommerce is a source of a major headache for most e-tailers. On the other, getting one developed is a time-consuming and expensive affair.
Retaining an aesthetic design, advanced features, and high-volume mobile access are all essentials. The mobile website should be just as much an extension of your brand as your full-fledged website. Here are a few tips to make your mobile ecommerce website just as worthwhile as your online presence:
- Account for the screen size.
The limited screen size should be made the most of by removing all the clutter from the mobile website. Image clarity is important in ensuring that your visitors can properly see the site. For this purpose, you could use mobile website development toolkits to provide the usual navigation elements and concentrate on making your site unique.
- Keep your pages barebones simple.
Use only the most essential images, icons, and features on your mobile ecommerce. This will ensure the best overall experience. Focus on the user experience with single items without using too many images or descriptions. The textual content should be at its minimal, while also being sufficient to convey a full idea about the particular product.
- Ensure that the pages are light and load faster.
If the mobile website loads faster, you will have less of a challenge in impatient customers who cannot wait and move on to the other faster-loading mobile website. Do not use Flash content since it will not be visible to iPad and iPhone users anyway. The breadcrumb should be short too, including only the final part of the sequence.
- Make the checkout process shorter and swifter.
Once the decision to purchase has been made by a customer, there should be no delay in finalizing the deal. A delay of even a few seconds is often enough to make the customer abandon the shopping cart and the mobile website.
- Make your site browser compatible.
Every major browser at least should display your pages successfully. Mobile website pages have to be made compatible with each individual mobile browser separately. Make sure you have confirmation on this from your developer when you source the mobile ecommerce.
As the days go by, not having a mobile website will increasingly prove to be a major business issue. Choose those products for display on this website that are the highest selling, if you have too many. The rest should also be accessible, but you need not have all the images and descriptions perhaps.
Finally, the whole idea is to facilitate the customer’s experience. If your customer is happy with your mobile website that is what ultimately matters.