Christmas isn’t exactly around the corner, but sprucing up your webstore for the festive season surely does have to start now. There is plenty to do, what with the predicted spike in Christmas sales online this time, particularly on 4 and 5 December. As an ecommerce business owner, you need to rev up the engines pretty sooner than you’d think. That is also because the predictions point to a 16% increase in Christmas sales online this year. Shoppers are going to be looking for something special too in online Christmas sales – offers, bargains, discounts, and deals.
Is your ecommerce website ready to make the most of the forthcoming opportunity? Here’s a brief list of things to do to ensure that it is ready well in time:
- Research what products are likely to sell more in online Christmas sales and take necessary follow-up action. You must have those products in stock well before 4 December.
- Use AdWords to find out what it is that people are looking for and provide for accordingly. Also, rev up your email campaign to get existing customers to drop in again.
- More than the decorative part of it, your website’s navigation must be in perfect order to ensure that customers are able make purchases fast. The checkout for Christmas sales online needs special attention.
- Favorable delivery options and safe submission of critical information are critically important.
- Do not forget the mobile platform. Have a mobile-compatible version of your store ready. That will enable your customers – existing and new ones – to place orders on the move.
- Create an attraction for the festive season that netizens can simply not miss.
- No need to re-paint the website – just a dash of color will do.
In addition to all the suggestions provided here on Christmas sales online, you might have a few tricks of your own. By all means, go on right ahead and put them to good use. Online Christmas sales should be your opportunity to make a major profit. Always remember, however, that the idea is to make the shopping experience a little more relevant to the times we are passing through. Get the idea?
I think you do.