How to Set Up Your Webstore for Holiday Shopping

What with the crowds out there, the lack of parking space, and the exaggerated decoration of the garish shopping malls, more people are likely to go online for their holiday shopping than to the mall. If you follow these tips, your webstore can be a welcome relief for all those anxious shoppers hoping to get their holiday shopping done well on time:

  1. Don’t make your webstore too flashy and garish. Too much decoration is NOT the way to go. It should still be the same, familiar webstore with every link and button in its place. The holiday mood and shopping pleasure should be subtly suggested, not trumpeted.
  2. Offer freebies, discounts, and attractive options such as free shipping. Make these offers a little better than during the rest of the year. It should of course make one holiday shopper talk about it to another. What can you give without burning a hole in your pocket?
  3. Go multi-cultural. Holiday shopping is not the same thing for everyone. Everyone does not have the same beliefs. Keep an eye on that factor. Also advertise and provide discounts on products for men, women, and children. Holiday shopping should be to the taste of a majority of your audience, at the very least.
  4. Provide buying guides on your webstore. Holiday shoppers want suggestion and gift ideas to make their gifts special. Provide some great ideas well in time for, say, Christmas, and watch your products disappear like ninepins! You can also optimize the buying guides to ensure that the word on your excellent offers and ideas spreads far.
  5. Special gestures can mean a difference between normal sales and a windfall. A special gesture will stand out and make the shoppers flock in droves to your webstore. If, for instance, your webstore normally charges a nominal fee for the shipping, you could perhaps waive for the month before the holiday.
  6. Just the week before the day of the celebration, offer faster delivery of products for an additional but not too high a fee. Last-minute shoppers will find this a blessing and you could experience a sudden, sharp spike in sales.
  7. Incentivize your ‘like’ button for your webstore on your Facebook and other social media pages. Offer a small but significant discount for clicking it. When the increased number of likes is visible on your page, you stand a very good chance that curiosity will drive more customers to your online store.

The crux of the matter lies in the extent to which you engage your online customers. The more responsive you are to their requirements, the better will they respond to yours. Creativity, innovation, and fun should all factor in your business planning for the holiday shopping. Make the experience worth the visitors’ time and watch your products fly off the shelf!

Google Product Search Optimization for Optimizing Online Business

In order to optimize your ecommerce website for Google Product Search, you need to begin by creating a product feed, a file that contains all the product-related content. This file has to be now submitted to Google Base. Thus, you can upload product-related content in bulk.

Google Product Search will only accept physical products. You can also upload intangible products such as hotels, travel packages, and flights, but these items are not displayed as a part of Google Product Search.

Google Product Search
Google Product Search

Ensure that you fill in as many fields as possible in your feed (including brand, category, color, price, condition, and so on). Such additional info will enable Google Product Search to match your products with many more potential customers when they look for the kind of products that you have uploaded. You will also need to keep updating your feed as often as possible because Google Product Search really likes updated product info and may remove info that has not been updated in a while.

Other basic things to do to optimize your feed for Google Product Search are as follows:

  • Let your item titles be accurate and descriptive.
  • Long-tail keywords that have some search volume and potential for conversion are the best. Pick out the particular attributes of your products that consumers might search for, to use as long-tail keywords.
  • Put seller ratings and product ratings from sites such as PriceGrabber and NexTag to good use. These are great for Google rankings.
  • Product ratings are also important. Get your products rated on sites such as Epinions.com.
  • It appears that inclusion of product names and brand names in item titles is the best choice. You cannot really invoke non-brand-name searches effectively in Google Product Search.

Beginning July 2008, Google offers performance reporting on the number of your items that received clicks as well as the number of items that were uploaded and are currently active. This report is available for download as a CSV file.

To succeed as a business webstore or website in the web economy, it is essential to be listed on Google Product Search. Follow up on these tips and get going.

Mobile Commerce: The Way Ahead

Your mobile handset is fast becoming your shopping bag! Seriously, with the steady growth in the number of online businesses and webstores opting to get for them a mobile commerce – enabled website, businesses are now taking their wares straight to the pockets of the customers they want to target. Mobile commerce, though a recent phenomenon, is likely to prove to be a great driver of sales for such a vast majority of online businesses. Already, one is witnessing quite a revolution in the terms of the number of businesses opting for m commerce websites, quite fascinated by the concept of being able to sell without having to make frantic efforts to get their internet website enabled and optimized. That is because, as soon as a customer looks up your mobile commerce site, you stand a chance of making a sale.

Early adapters to m commerce websites will have a major thumb in the mobile commerce pie since they will already have a fully optimized m commerce website by the time the mobile website fever catches on and it becomes a major trend to get a mobile commerce business for the business.

In the United States alone, there is already a staggering number of m commerce websites seeking to create a presence on the mobile phones of their customers. If you are an ecommerce store wishing that your store sales could double or even triple, get yourself an m commerce website that is built specifically for the mobile phone. That will ensure that your mobile commerce tactics will fetch you a significantly higher number of customers than you happen to possess at the moment. And it’s true … already, websites that have got a mobile commerce version

In this, users of the iPhone and comparable devices (there are far too less for the sake of comparison) are in for a pleasant surprise. iPhone-compatible websites, in particular, are so smooth and easily navigable that people are opting for m commerce website built specifically for the iPhone. Indeed, these mobile commerce sites are proving to be such an attractive proposition for so many users, businesses are falling over each other to get an iPhone-compatible m commerce site made for their own business.

You say don’t have an m commerce website yet? What are you waiting for?

Web Analytics for Online Business Success

Web analytics involve measuring and analysis of internet data for a given website to understand and enhance its usage by online visitors. Such data is considered very useful in not only measuring website traffic but also as a tool for business and market research. Web analytics software also enables companies to analyze changes in traffic to the website, provide information on the number of visitors, and the number of page views.

Why Web Analytics

Gauging traffic and popularity trends is very useful for the purposes of market research. Having a website of your own is of little use if you cannot measure how it contributes to your profits, and web analytics tools provide just such statistics. Further, web analytics statistics can also help you optimize your website to attract more visitors as well as achieve far more sales. Web analytics provide an insight into the ways your website is used, the ways it can be used, and the ways in which it can be optimized for optimal results.

Google Analytics is a great tool that you do not have to pay for. It is the best web analytics tool for both small businesses and fresh startups. Other web analytics tools available in the market are more suitable for larger, established businesses. These tools, though expensive, are capable of providing web analytics statistics on mobile, social, and web platforms.

Web Analytics Analysis

Having all the statistical data is not, by itself, the end of the story. After collecting it, you need to translate the web analytics analysis into meaningful insights and follow up by making appropriate changes to the website, as required. For example, if you find that too many visitors to a landing page tend to leave almost immediately, you need to create a focus group to discuss and determine what is causing people to leave. Then on, steps to improve the content and other aspects of that particular page would be necessary as well.

Yet again, after you have made all such necessary changes, you should be tracking the impact of those changes on your website’s performance. Web analytics analysis is an ongoing process that helps your website communicate and attract visitors in the most meaningful ways. The numbers thrown up by your web analytics tool often tell you things that are critical to the performance of your website and, by extension, your business.

Signing up with a web analytics services provider often brings significant advantages since such a service handles every step with far greater efficiency than any in-house web analytics team. Web analytics services providers often also provide very accurate translations of the statistics and suggest ways to improve your website – all at very reasonable rates too.

Thus, web analytics leads to better sales and more profit. Need I say more? For more details on, give us a call: +1-888-828-9864 or Contact Us

A Mobile Website for Your Ecommerce Business

Consumers are already looking up your website on their smartphones and internet-enabled devices. Relatively speaking, very few e-tailers have a mobile website. This is nothing less than a lost opportunity to cash in on a multi-billion dollar market.

Part of the problem lies in the problem with mobile ecommerce development. On the one hand, not having a mobile eommerce is a source of a major headache for most e-tailers. On the other, getting one developed is a time-consuming and expensive affair.

Retaining an aesthetic design, advanced features, and high-volume mobile access are all essentials. The mobile website should be just as much an extension of your brand as your full-fledged website. Here are a few tips to make your mobile ecommerce website just as worthwhile as your online presence:

  • Account for the screen size.
    The limited screen size should be made the most of by removing all the clutter from the mobile website. Image clarity is important in ensuring that your visitors can properly see the site. For this purpose, you could use mobile website development toolkits to provide the usual navigation elements and concentrate on making your site unique.
  • Keep your pages barebones simple.
    Use only the most essential images, icons, and features on your mobile ecommerce. This will ensure the best overall experience. Focus on the user experience with single items without using too many images or descriptions. The textual content should be at its minimal, while also being sufficient to convey a full idea about the particular product.
  • Ensure that the pages are light and load faster.
    If the mobile website loads faster, you will have less of a challenge in impatient customers who cannot wait and move on to the other faster-loading mobile website. Do not use Flash content since it will not be visible to iPad and iPhone users anyway. The breadcrumb should be short too, including only the final part of the sequence.
  • Make the checkout process shorter and swifter.

Once the decision to purchase has been made by a customer, there should be no delay in finalizing the deal. A delay of even a few seconds is often enough to make the customer abandon the shopping cart and the mobile website.

  • Make your site browser compatible.
    Every major browser at least should display your pages successfully. Mobile website pages have to be made compatible with each individual mobile browser separately. Make sure you have confirmation on this from your developer when you source the mobile ecommerce.

As the days go by, not having a mobile website will increasingly prove to be a major business issue. Choose those products for display on this website that are the highest selling, if you have too many. The rest should also be accessible, but you need not have all the images and descriptions perhaps.

Finally, the whole idea is to facilitate the customer’s experience. If your customer is happy with your mobile website that is what ultimately matters.