The Relevance of Social Media to E-commerce

The potential of the social media platforms has captured the imagination of businesses worldwide. Practically every ecommerce business seems to have a presence on at least one or more of the multifarious, multifaceted platforms that make selling and shopping such a unique experience!

The use of social media has doubled since the concepts began gaining popularity way back in 2009. Facebook and Twitter visitors to your pages are 51% and 67% more likely to purchase than otherwise. This is an online revolution of sorts, which has corporate think tanks on their toes.

The promise of social media platforms is quite genuine owing to the fact that these are the collective creations of the people, by the people, and for the people. It is a promise that can infuse fresh dollops of democratic commerce into markets that are riddled with sycophancy and sleaze.

The following are a few reasons why business owners are turning social:

  • Social media offer a cost-effective way to establish genuine relationships with customers.
  • Social media serve as an authentic source of open feedback and competitor intelligence.
  • Fans/followers of social media pages belonging to individual brands are more inclined to buy direct from that company and recommend its products to others.

Here is a cursory look at the ecommerce benefits brought by some of the most popular channels:

Social Media to E-commerce
Social Media to E-commerce
  1. Blog: This is the primary outlet for creating and sharing content. It is ideal for SEO purposes and caters to niche ecommerce audiences worldwide.
  2. Facebook: This powerful platform allows you to take your brand to where your ecommerce customers are. It enables you to share your personality and content, provide an insider’s view of your company, and get fans to exchange notes about your brand and related issues.
  3. Twitter: This is a circumspect way of spreading the word on your brand. It keeps you in touch with your potential clients and others who will promote your brand. This is a place for deploying brief content. It also allows you to stay tuned in to who is saying what about your brand.
  4. LinkedIn: This is a great way to join ecommerce and industry groups and establish a professional reputation. It is a great place to get in touch with the creamy layer of top industry professionals.
  5. YouTube: This is the best place to reach out to consumers who prefer video content to verbal info. Videos can cover product info, comparisons, debates, and practically everything relevant to ecommerce that can be captured on a video camera.

Before you jump onto the social media bandwagon, remember that it is critically important to plan your foray and ensure that the overall message that you send to your ecommerce customers is carefully engineered for the maximum benefit to your organization.

Wish you happy socializing and ecommerce success!

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