Once again, while reading online, I came across a mildly intriguing concept. Are social media platforms (read Google+, Twitter and Facebook) inhibiting your conversation-making skills? This was an interesting question, although I would hardly qualify to answer it. That is because my conversation-making skills had been firmly in place long before any of these social media platforms showed up.
Used in conjunction with sufficient concern and an interested attitude, social media platforms can help you reap rich rewards off your social skills and how you utilize them online.
Social networking media can be the shot in the arm that your organization could use. Going to the customers and where they are is the new social today. Your company is the one that needs the customer engagement made possible through the eminent social media platforms available today.
At the very least, social media sites provides a great entrée to your customers’ pockets (mobile commerce – what were YOU thinking!) and their laptops or PCs. Making fruitful use of these excellent connecting junctions is up to the person/s who are in charge of the company’s PR personnel; however, the entire community of employees, management, and customers as well as everyone else less directly concerned should be participating in such exchange. Social media sites provide a very transparent and speedy medium for reaching out to your community.
As with anything useful, social media platforms need to be utilized with respect to certain mores and online etiquettes. When you mean to exploit their potential for business purposes, you need to be extra careful about promoting your products or services in such a way that it does not look or feel like an intrusion upon private space. I’ll be talking about how to do exactly that in a forthcoming post.
I did take to some of these social media platforms quite easily. I do not think any of them affected my conversation-making skills. If anything, the Facebook chat and messaging boxes, my Twitter account, the LinkedIn profile, and Google Alerts only helped me build some additional skills. I am guessing that one’s social skills should not be inhibited or even affected much by their experience of the social media.
What has been your experience with social media sites?