What is it that will help your website gain customers online or convert casual visitors? The SINGLE most important thing among everything else, as per a great number of authors and articles online:
How fast your VISITORS find WHAT THEY WANT
How do YOU find out what it is that these prospective customers want? To begin with, adopt the KISS principle.
Keep it Superbly Simple.
Give directly to your customers the info about what you sell. No meandering in verbose text. NOBODY wants to read reams online. Online customers are there for the kind of info that you and your online business can provide. They are there for solutions because they have the impression that the internet is where they will find the info they want. Don’t let them down. Give it to them – directly and as soon as they reach your site.
If you are into selling different kinds of bags, for example, tell your visitors about the kind of bags, their prices, their availability, and only such relevant tidbits of info from your online business – DIRECTLY, QUICKLY, IMMEDIATELY. What more do you suppose they want from your online store?
Your online customers are an impatient lot, and that’s an understatement. Even if you are into selling high-end IT equipment that nobody else does or can manufacture, the same principle applies. Case in point? Apple Inc.’s website content.
Have your pages full of information at hand – for those of your visitors who would like more of it. Let it even sit on your website, but ensure that none of it gets in their way to what such valuable prospective customers want to know.
Content is KING for the very reason that it gives your visitors what they want IMMEDIATELY. The words on your pages put that information in black and white.
Simply and directly.