It would be a better idea for small ecommerce business owners to focus on developing multiple ecommerce stores rather than a single mega store that houses several diverse categories of products. Now that is because for one, the megastore will consume vast reserves of both your time and money. The other reason involves a host of benefits that developing a multi-store ecommerce front will bring.
Every niche store you build will have a separate domain name and together, they can have either overlapping sets of keywords with a common thread running through or entirely diverse sets for each store. Hence, a multi-store ecommerce setup is likely to bring significant advantages from the perspective of search engine optimization (SEO).
Custom branding several websites will help them better compete in the particular market they represent. Allocating separate brands to each store will help your consumers as well as your business. For instance, if one of the stores sells personal accessory products, those brands should not feature on one of the other stores as well. Your multi-store online presence should be a convenient place to shop at.
Your multiple stores will also enable you to create and manage multiple Facebook fan pages, Twitter accounts, and inclusions at Google Maps or Google Places. Your blogs, YouTube content and other marketing messages can be far better developed and manageable. Reaching the customers will also therefore be less of a challenge with multi-store ecommerce.
On-site content can be very precise and highly optimized to ensure that each store is received well. The multiple stores can be made very easy to navigate, carry perfect product descriptions, and incorporate an online identity that helps them stand out from among the competition.
The focus of each store will help people decide to buy from one of your multiple stores. What’s more, with the sort of unique multi-store management packages being offered by some of the better developers around, you should be easily able to manage all your unique, multiple stores from a single backend. This means that all essential functions such as inventory and order management, order processing, payment processing, after-sales support, promotions, and so on can be carried out in a few clicks from the central backend.
Add to that the reduced expenses and limited maintenance costs incurred, and you cannot really do badly with your multi-store setup.
Just go for it and for any further queries on our Multi-Store Ecommerce, give us a call: +1-888-828-9864 or Contact Us