Email marketing is indeed a highly efficacious method of sending your message across to your target audience (and no one else) and at the perfect time. So far as sending it to the right persons is concerned, that is easily done if there’s coordination between your sales and internet marketing departments and they work together to draw up an ongoing list of parties interested in your product or services.
Are your marketers counting on targets opening, clicking through, and converting as a result of your email marketing? Are they seriously willing to believe there’s a major opportunity or two there? Check to find out. Don’t merely launch and pursue email campaigns just because the competition is doing it. If you are doing it, it should fetch some business benefit, at the very least.
Timing your email marketing messages is very important as well. What’s the point in cluttering recipients’ inboxes at the same time as your competition? That’s the reason I clarified out set about the sync between your sales and marketing teams.
Research has shown that the most effective elements of an email campaign are the subject line, the message itself, and the calls to action contained therein. The quality and precision of these will finally determine how your message is going to be received by the audience.
The precision part of it brings me to yet another important aspect that I mentioned right at the beginning – the timing. When do you think is the best time in the day to send the marketing email to your targets? Try sending them at other times for the purpose of seeing for yourself – your results may surprise you. Experiment with sending your emails at time zone-specific hours, non-business hours, and holidays.
You certainly want positive responses to your email campaigns? Well, you need to know your clientele that much more. Get the social into all your email marketing messages. Be extremely careful with your choice of words. Above all, never make it seem like a mass email – even when it actually may be or have to be.
The beauty of email campaigns is that all these things are easily possible when you have the inclination for it.
I’ll close this post by simply stating that none of your email marketing messages should come across as pesky intrusions into the privacy of those who matter the most to your business – your clients. If you only follow this mantra in everything you do to your email marketing practices, you’ll do just fine.