At the beginning of the fag end or 4Q11, we at Ydeveloper engage in some introspection on the status of search engine optimization as a living art and science of getting found online.
Getting found is the key here since that’s what SEO ultimately does for your website or webstore. This is particularly relevant in the case of online businesses because shopper tend to pick the first good site and meta description they see in the search results. Which of course means that they tend to go with the results on the first page itself, unless they are looking for something more specific which is on a site that hasn’t been optimized enough to show up on the first page. The Panda update has made it amply clear that content is still king and that SEO is a channel for content that attracts CTRs. The internet marketing industry as a whole is, however, poised for some exciting challenges next year.
That is how it looks, at least, with the kind of zeal that Google has been exhibiting in making its iconic search engine even more iconic. Latent semantic indexing for keywords and phrases promises to prove to be a major thrust in the right direction for all search engines. That it will be very real in a very short period of time is already evident in the rudimentary instances currently available online.
From the point of view of internet marketing, particularly the organic on-page optimization part of it, this is very important. Factors such as building quality links are still very much relevant. High-quality links from other eminent sites or references from high-authority users from the newly relevant social media platforms are going to add up to something even bigger, I feel. Integration, amalgam, and unification of resources are going to be really critical in all of this. SEO and search marketing have been important factors in online strategy through 2011 so far and they promise to be just as important even through 2012, albeit with renewed and revitalized rules of the game that will simply not allow mediocrity where online content is concerned. And quality also factors in the user experience that you ramp up on your site, hence my hunch that with better search capabilities, better-defined SEO practice is well on its way.
Better connectivity standards, better organization of social media platforms, and better ways to define content are all going to be major factors influencing search engine optimization through 2012.
Getting ready for some important changes in how we optimize our pages, both on page and off page, is an activity that is going to shift some gears pretty soon.
Watch this space for insight into SEO new practices.