A good understanding of the importance of search engines can be a handy tool for an SEO professional or an Internet marketing agent. When you think of a ‘search engine’, the first image in your mind’s eye is that of the letters G-O-O-G-L-E. True, Google is easily the largest and the most successful search engine today. Still, it is worthwhile to know the other search engines and their relative importance as well.
The vertical search engines are a new mode of searching that considerably narrows down the overall connotations and permutations of the keywords and key phrases a searcher might use while looking for your product. By eliminating everything else except results that pertain to the particular product from the particular manufacturer, vertical search engines present a great opportunity for reaching the targeted audience more directly. These search engines already possess the potential to radically change internet marketing and search engine optimization as they are today.
Search engines Google and Yahoo are the largest ones in the world, in terms of the number of searches they are used for worldwide. Since search engines source their results to each other, Knowing which search engines allow other, less pronouncedly used search engines use their results is very important in understanding which engines you should list your website with. More on each specific search engine in a later post. Here’s how your business can benefit from an internet marketing or SEO strategy that takes vertical search engines into account:
- Don’t forget to include your website in appropriate vertical search engines and directories: A vertical search engine is meant for a specific industry. Such a search engine will yield far fewer search results but the quality of those results wil be significantly higher than that in the generic search engines such as Yahoo and Google. People who go to such a specific search engine to look for your brand or organization or product would likely be genuinely interested in purchasing the particular product.
- Investigate in detail your target audience’s search preferences: Also find an appropriate search engine for your particular industry. Having a presence on these particular SERPs will do your business and internet marketing a world of good. Submitting your website to such specific search engines is the new smart way of approaching an internet marketing strategy.