Labor Day is a United States federal holiday to celebrate the strength and the ethos of the trade and labor organizations. US Labor Day celebrations are held on the first Monday in September.
The first Labor Day celebration in the United States was held on September 5, 1982 in New York City. The date was chosen with reference to the plans of the Central Labor Union. It was also chosen after a number of deaths of workers during the Pullman Strike. A street parade to highlight the strength of the trade and labor organizations is followed up by a festival for the workers as part of the Labor Day celebrations.
This holiday is often regarded as a day of rest and parties. Picnics, barbecues, water sports, fireworks displays, and art events are other forms of celebration. Its significance to the US market lies in the fact that it marks the end of summer. Labor Day sales mark the opening for the new season’s outfits. Holiday sales are particularly accentuated and online retailers and webstore owners can make the most of this opportunity to drive sales. Ecommerce websites are the places most people are actually in a mood to buy from since there’s no time to be lost. Make sure that your order processing and shipping management are in top order around this time.
So how do webstore owners cash in on the occasion? Online store owners can make the most of the opportunity by highlighting on their websites and webstores the items required for barbecues and picnics and other outdoor equipment. Since families with school-going children look on Labor Day as their last chance to take a much-needed trip out of town, travel accessories such as passport holders, bags, and so on may also be much in demand. You want to promote products that will be required when the entire family is out on a holiday.
Finally, the Labor Day also coincides with the beginning of the football season. Sports equipment and related goods will also sell. Cheering materials, NFL jerseys, and such goods can also be successfully pushed. Webstore owners, make sure that you have special stocks in reserve and that you promote them well.
Go on, get the goods out and away!