When businesses were set up back in time not too long ago, what promotion methods were being used? What social media sites were available? What websites were created by those businesses that became neighborhood buzzwords before they went on to become the craze of entire nations? Where was internet marketing when words became products and products became words?
Persons my age and residing in the United States should easily be able to recall every instance of a product or service that went on to grab the national headlines on every conceivable marketing platform, whether social or not. They will also recall those that, for some reason, did not make it despite being genuinely big in their time. And there will be variations in between too. What was common to all was that there was no social media advertising.
Social media platforms such as Google+, Facebook and Twitter are relatively recent. Yet one often forgets that there is something even better hidden in the principles on which these platforms work. Many of us are so completely bamboozled by new thingumajigs that we neglect the core concepts that actually get the job done. Likewise with social media platforms.
The question, therefore, is not ‘how should you use social media…?’ but ‘how do social media work…?’.
Brands that went on to become household names were built even long before social media were anything like what they are today. Imagine a burger brand starting out on a modest budget and going on to be a global chain. Now imagine this: you are catching up with a colleague at the office and he or she mentions this snazzy little joint that has come up just the other day. While your friend rambles on about the delicacies that were sampled, you cannot but pay attention. Bingo! The very next day you are waxing eloquent on the same topic to some other poor soul who hasn’t had the sense dawn as yet. That’s how social media work – by being infectious.
Who gets it done just right? Well, definitely not your regular ‘in the face’ marketing professional. It has to be someone with people sense, someone who is relevant, someone close. Then on, the effect that the words and the offering have on you can only be experienced first hand!
So okay, social media and all…but HOW EXACTLY? How do social media work for YOUR business? Well, no simple answers, really. I’ll have to get back to you later.
Meanwhile, have a good scratch and let me know if you have something that wiggles!