The importance of customer engagement using online social media platforms is more important than ever before. The reason for that is the global-wide popularity of these social channels. Marketing principles recommend going where the customer goes, and to that end social media sites such as Facebook and Twitter are simply the best channels to take your message to the prospective customer. ProStores 10.3 brings new features and enhancements that help merchants stay connected with their customers on social media channels.
In the hands of an appropriate social media optimization service, the inclusion of links to these channels on your ProStores webstore can give rise to a double-edged marketing strategy – on the one hand, you have ProStores itself with its vast reach and globally popular parentage. On the other, you have a social media frontdoor to approach and engage prospective clients in the most unobtrusive ways that actually work.
For businesses interested in receiving great feedback, free-of-cost advertising, and better traffic to their ProStores, there’s the Like widget. Once a customer ‘likes’ your store, she/he is essentially recommending it to his/her friends on Facebook. And because it is a friend who is recommending, your store stands a great chance for increased visits from genuinely interested prospective customers and fans of your products, brands, et al.
Facebook share and Tweet buttons on your ProStores allow customers to help drive quality traffic to your webstore. Clicking the Tweet and Share widgets on your products page posts the product on customers’ Facebook profile and Twitter feed, which their friends or followers can then view.
Development of social media features, especially Facebook and Twitter pages but also any other social networking sites specific to your audiences, using the services of a reputed social media optimization service can provide a great platform for you to post info regarding any sales or product launch announcements, seasonal or special offers, discounts, and so on.
The efficacy of social media lies in the authenticity lent to it by the network of friends and the interaction between them. These social networks can go a long, long way in helping you build loyalty to your products, ongoing engagement with customers, and – almost directly – increased sales.