Understanding the clientele is never more important than in the case of an ecommerce website. Who are your customers? How do they look for products while shopping online? What features or functionality would THEY want on your website? These are the questions that need careful consideration. A rule of the thumb: Make your site as customer oriented as possible.
Pay attention to how many and what queries are received for what products. Try and include those products that receive a maximum number of products, but do not neglect the fewer queries for a given product that ranks second, third, or even fourth on the list of products customers ask for. At least, keep an eye on those. Ecommerce web design requires special attention in the following key aspects:
- Finding the products visitors are looking for should be quick and easy, with a minimum number of clicks on links or images that are quite prominent. Various navigation options such as a search box, in addition to the menu on the left-hand side and linked images, product names, etc. on the home page will ensure that a visitor is able to navigate in the manner he/she is accustomed to or prefers.
- For that to happen, identify core products, optimize your site for keywords related to those products, and feature them on the home page. Keyword research should ensure that the focus is on the exact terms that are actually used by online shoppers.
- Selling the product requires to-the-point, short, informative descriptions that communicate everything about a product and good, clear images – thumbnail and enlarged. Crisp content is critical. So is uncluttered, elegant, highly intuitive, and clear ecommerce website design.
- Give your visitors good reasons to buy from you and not the competition. E.g.: same-day or next-day delivery, discounts, bundled products, products exclusively available at your webstore, etc.
- The checkout process should be as simple as possible. A shopping cart that is easy to use will go far in bringing repeat custom. Provide easy payment options.
- Use social media websites to reach out to potential customers.
- Ensure that your offering has that special edge that other vendors do not.
Over and above these, ensure that there is no overkill in any of the aspects described above. Of course, these are only meant as guiding principles, and plenty of work will be required on details such as coding, programming, eCommerce website design, content writing, inventory management, and so on. In the final analysis, what counts is that sweet balance that allows your customers and your staff to use the eCommerce website interface provides for generating profitable business.