An ecommerce platform is an online portal or website where you can sell your products to the targeted audience. Now, you can very well advertise products, have a great store design, and sell products that consumers are constantly looking for and so on. You can use an eBay store, a Yahoo! store, and so on. However, first and foremost, your online store needs to GET NOTICED online. For that, it needs to figure as close to the first page of search results as possible. Alternatively, on the first page of course, if possible. That is where the ‘SEO-friendly ecommerce platform’ comes in.
SEO stands for search engine optimization, and it involves the processes that ensure that your page ranks as high up on Google, Yahoo!, MSN, and any other search engines you can think of. An SEO-friendly ecommerce platform will ensure that your store receives more clicks online than some or all of your competitors. It will make sure, at the very least, that your store is SEEN by your target audience. If, say, ten guys happen to ‘see’ your website in the search results, there’s a chance that at two of them will actually click on the link to your store. That, is exactly what search engine optimization ensures and what an SEO friendly ecommerce platform actually delivers, YOUR CHANCE TO BE SEEN ONLINE — that’s what you get.
Then, you have software and web application development companies that will build and provide a specially designed SEO-friendly ecommerce platform for your store. They will give you the software that you can use to vend products from. This software will allow you to carry out every single business process you can possibly think of. Since the platform or the website they have designed for you is SEO-friendly, you can expect a good deal of traffic. We are talking here of two out of every ten guys who are searching online for a store such as yours at any given point in time. It may well be three, five, or even eight out of ten, depending on the popularity of your store and its products.
Now if you want to get into the nitty-gritty of it, why don’t you Google words such as “seo-friendly ecommerce” and make sure you look up the first three pages? You are bound to find a dream developer! Happy searching!