Electronic commerce is the modern activity of buying and selling of goods and services through electronic systems such as the Internet and other computer networks. The Internet has played a pivotal role in bringing to our computer screens and doorsteps a far wider range of products that those that could be purchased at the local brick-and-mortar store. This latest development in the way people engage in commerce has revolutionized a highly significant aspect of our lives, and culture, as it were — economic exchange.
Whether the buyers and sellers involved are businesses or individuals, ecommerce and the Internet have collaborated to bring the entire market into homes and offices. It also enables the exchange of data to address the financial aspects of business.
High levels of automation and a vast array of features and functionalities that are now available have ensured that your shopping experience is far more enhanced than even the real thing. The sheer variety of products that you can browse online beats the range available in any business district of any city in the entire world.
Internet marketing in the real world may or may not bother about whether or not you have at your disposal enough options to make a purchase. With ecommerce, you can now choose the exact dimensions of the product you wish to purchase using features such as the product configurator and the product catalog.
Such a major change in such an important aspect of human living is bound to bring with it some more changes in the bigger picture, the power balance between the two major sections of the society — the haves and the have nots. Believe it or not, there are bound to be escalated consequences.
For it is not only a matter of at-home comfort while shopping. It is also a matter where resources are changing hands at a far faster rate than was ever thought probable. The fast pace of life has certainly a lion’s share of responsibility for this inconspicuous and apparently innocuous revolution.
For now, we can only wait and see where this leads us, although the direction in which things are progressing is pretty evident to the scrupulous and thinking consumer. Until such time as the fog clears, enjoy the surplus time and savings that ecommerce brings with it!
Make the most of the added comfort of shopping at home, but use the time to warn future generations to keep a hawk’s eye on the proceedings.