Two ways that business can be possible now a day, one that is conventional which we know, it has been running since it established and the other is doing business on the internet. Today, the situation for a conventional business is that it has to have its online presence, whether it will be in the form of a simple corporate website or it could be in the form of social media presence e.g. Facebook Page, Twitter etc. We are here to talk more on the ecommerce business, which has been rapidly growing since Ecommerce SEO consulting established. E Commerce means electronic commerce where all the business and commercial transactions are carried over the Internet. The goal of increasing revenue is common in both kinds of business methods; the only difference is the platform they are running on. Now a day, Internet is more suitable for people to do shopping and this will be the main element for rising competition between online business owners. This will also improve the buying behavior of consumers’ day by the day and the unit of its measurement is conversion rate. For an online shopping store 5 to 10% conversion rate is best. If it does not preserve or reach up to this level, the need of ecommerce SEO services or Conversion Optimization will commence. Here, Display % Discount on Cart Button is an example of ecommerce marketing helps to maximize the conversion rate. Lead generation (Increase in Sales) is a part of conversion process in which a webpage will be designed and developed in way that it can easily optimized by the search engine and ranked well on relevant keywords of that webpage and convert it into the sales by changing the visitors interest. Content should be well optimized, so that the users find more details for the product and service they are expecting to search. It could be analyzed by the various web analytics tools available on the net e.g. Google Analytic etc. Here are some tips and SEO strategies helps to create a SEO friendly Ecommerce site,
- Content of any website should be summarized into the Meta description so that the dependency will be increased.
- Containing keyword related to a product rather than its manufacturing name will make the title tag unique.
- The external links on the webpage will be limited according to search engine guideline and also they link to safe and secured sites.
- Make your shopping cart more flexible and implement secured payment gateways.
- Landing page should contain keyword specific contain.
- Product images should be cleaned and does not scratch while zooming.
More eCommerce SEO tips here. You spend lot on eCommerce website development, Shopping cart development and explore ecommerce feature list but missing out SEO, which will be resulted in losing more consumers that is going to be converted in sales.