Yahoo Store service is going to release a most desire feature of e-commerce, named Customer Registration, which will be launch in Beta by Aug 17, 2010. This new feature makes possible to register a store account fast and simple.
Once this feature is enabled, your customers can register an account in your store using their obtainable Yahoo!, Google, or AOL user ID. From the time when our registration system uses OpenID, your customers won’t have to remember additional user IDs or passwords. See more benefits of OpenID. Customers are allowed to sign into their store account to get benefit from a faster, more efficient checkout experience, with stored shipping and billing addresses pre-populated on checkout pages. By signing into account, customers will be able to access their order information, order history, shipping status and tracking number(s) instead of contacting merchants for this information. In addition, they can easily re-order items with one click and update their shipping and billing address(es), and other profile information at any time.
Some of key point which you need to know:
• A Long waiting feature will empower your yahoo store and make it more user friendly.
• Merchants may experience – not to access store manager during this update process and also unable to publish store updates.
• Merchants are advisable to access store manager after 10-15 minutes, if they are unable to access Store Manager or to publish store.
• Merchant will get maximum benefit as they can organize customer data. This will also help to increase the conversion ration as customer will get there shipping and billing information automatically on checkout section.