Today, in this competitive e-Commerce world every e-commerce owner knows the importance of presentation of their Products. We must say your item pages are the final stop for visitors and take a decision about adding an item to cart. So how do you get them to hit the add button? The main goal of an item page is to make visitors convince to add the item to cart.
To convince and dealing with item pages, the basic answer lies in item presentation and store polices. The item presentation includes varieties of item details and other possible details related to items.
We have gathered checklist of certain elements that are essential to make your item page more beneficial for visitors and high convertible as possible.
1) Decisive Buy Box
Here we call it a “Decisive Buy Box”. We named it decisive buy box based on it characteristic. Essentially it’s a box or a square who shows the most important and relevant information about the item likes Price, Shopping Cost/Time and call-for-action button, mainly in the form of an “ADD TO CART” button. This decisive buy box is a great way to gather information and highlight the important elements to encourage visitors to add the items to their shopping cart.
2) Call for Action
Call-for-action is an important element on an item page. Your “ADD TO CART” button is a call-for-action on your item page, to convert more visitors as customers your call-for-action must be and clear and concise. To explain this point we have a question for you.
Question: Thinking you’re standing away from your monitor looking at item page; what should stick out?
Answer: The answer is simple; Your “ADD TO CART” button, i.e. your call-for-action.
This button must be located in a prominent position on the page, simultaneously we must take care of its size and color, it’s “size & color” must be appropriate enough to differentiate itself from other buttons or element on the page.
3) Shipping Cost & Estimated Shipping Time
Don’t hide your Shipping Cost and long lead times, this will make your visitors frustrate. Mainly, the visitors are not upset with such cost or times, but really they don’t want such cost or time is a complete mystery. Make them clear on the item page, preferably in the “Decisive Buy Box”.
The clear shipping cost and time will help your visitors to know the exact cost; this will gain a trust element for you.
4) Product Availability
Product Availability feature is the especially important for the site, whose inventory is constantly fluctuating. This is a feature that can be included in a website if product added assurance. This feature let your visitors know whether or not an item is in stock. If the customer order the items and then came to know the order item is out of stock, this lead to the negative impression.
This feature helps to reduce the negative impression; as the customer known the availability status of product before ordering the item.
5) Multiple Images
The first thing we can say that “image speaks more than words”. It is very true when it comes to an ecommerce website. The successful ecommerce website already has such features to attract the visitors. The biggest difference between buying an item from the physical stores and online stores is – In the store you can touch and feel the item and lot more; as the visitors can’t do what they can’t do in physical store, you need to show the multiple images from different angles on online store. This feature will give the visitors a better sense of items, and can easily define that this is what they are looking. This leads to strong reason for them to buy items from an online store.
6) Pricing & Quality Discount
The pricing is the most important element on any Product Page; and it will be first element visitors will be looking for. We recommend you that the product price must be highly visible to any user. This will help the visitors directly to take a decision.
We also recommend adding a feature showing “Quantity Discount” near Decisive Buy Box.
7) Quantity Field Value
Quantity Field is an important element of item page. We have to need many ecommerce holders take it this element very lightly. We recommend, keep default value 1 in the quantity field; nothing is more annoying to add item to cart and being stopped by a hateful error message allege you to “add at least 1 item to your cart”; this gives the very negative impression towards the website.
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