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5 Hot eCommerce Trends Likely to Dominate in 2015

On February 11, 2015, in eCommerce, by Rajith Pillai

These are exciting times for anyone belonging to the eCommerce industry. With virtually all the companies and associated industries making a beeline to make their presence felt on the web, there is a sort of boom in the eCommerce sector. There is a rapid proliferation of new apps, cutting edge technologies and almost daily something new is added to already vibrant sector of eCommerce and new jargons are also added to the ever expanding [...] Continue Reading…

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Boost Social Media Optimization for Enhanced Traffic

On February 4, 2015, in Social Media, by Asutosh Vyas

This is the age of social media. Social media activity is the single most largest activity being performed on the internet presently with a huge number of tweets being tweeted, videos being uploaded on YouTube, status updates posted on Facebook and career related content uploaded on LinkedIn every second. In short, social media has become a new tool of expression for the new age society. Thus social media optimization (SMO) assumes greater significance if [...] Continue Reading…

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6 Steps to an Excellent Content Marketing Strategy

On February 2, 2015, in Content Services, by Akshay Vyas

Devising an effective content marketing strategy is very important for the content of any website to get the recognition it should get. Just churning out great content is not enough, but marketing such type of great content to fulfill the goals of the website in terms of user experience (UX), user engagement and conversions is also an important factor. However, devising an effective content marketing strategy is not an easy task. It consists of [...] Continue Reading…

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6 Hot Trends to Boost your Online Marketing in 2015

On January 31, 2015, in Internet Marketing (SEO), by Rajith Pillai

In the dynamic world of online marketing, trends come and go but the basic essence remains the same, i.e. to engage more and more visitors for any targeted website and to enhance the user experience (UX). However, in this ever changing scenario, one has to keep tabs on the latest happenings and changes year by year and 2015 is no exception to this. Sometimes keeping up with all the changes in the digital marketing [...] Continue Reading…

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5 SEO Tips to Boost Website Loading Speed

On January 30, 2015, in Internet Marketing (SEO), by Akshay Vyas

A lightning fast website loading speed is loved by everyone, the webmasters, the visitors and definitely the search engines. In top notch research that has been carried out on this subject, it was found out that average loading time for retail websites was over seven seconds, far above the threshold load time of three seconds or less. And as per the research of KissMetrics, this delay in website loading time is causing the retailers [...] Continue Reading…

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Leverage the Power of ASP.net for an Awesome Experience

On January 28, 2015, in Web Development, by Asutosh Vyas

The major point of contention and consideration while undertaking a fairly big web development projects are the ever accelerating cost of such projects. However, considering the long term impact, it is quite important that the development platform that is selected is flexible and as well as scalable. It is very important to possess such a kind of website architecture that allows you to accelerate the solutions that you have used in the website that [...] Continue Reading…

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How Responsive Web Designs Benefit to SEO

On December 23, 2014, in Web Design, by Rajith Pillai

With rising usage of smartphones and tablets, any eCommerce business has two options: either to go for multiple websites for each type of gadget, or opt for responsive web design that fits all screens and platforms. The latter is in trend due to several reasons, primarily being cost effective. Let’s have a look at other factors that essentially improve the ranking of your business on the search results page.
1. Google loves responsive websites:

As outstanding user [...] Continue Reading…

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