Google Analytics Unveils “Enhanced eCommerce” Feature

On August 22, 2014, in eCommerce, by Rajith Pillai

To help eCommerce retailers better, Google Analytics has a brand new feature called “Enhanced eCommerce”. The new feature, which will offer deeper insights into visitors’ behavior, will offer new data about customer behavior as well as a method to measure the effectiveness of eCommerce merchandising activities. Some of the new functionality of the new feature are as follows:

A new range of funnel-based reports that will help you consider the products that sell well and [...] Continue Reading…

Yahoo! Introduces Advanced Yahoo Stores to Grow your Business

On August 19, 2014, in Yahoo Store, by Akshay Vyas

Recently Yahoo! announced the launch of Yahoo Stores to help eCommerce merchants start and build their online businesses in a jiffy. The store format comes with a re-imagined, next-generation version, offering a powerful and streamlined platform to small business owners.
The new eCommerce format from Yahoo! eliminates the wastage of time, which could amount in weeks, that’s generally spent in setting up the store. eCommerce merchants, instead, can get their online store up and running [...] Continue Reading…

Tips To Improve Mobile eCommerce

On August 14, 2014, in Mobile Application Development, by Akshay Vyas

Mobile eCommerce, or mCommerce, is one of the fastest growing market. According to Goldman Sachs, global mobile eCommerce will reach $638 billion by 2018, which equals to global eCommerce sales of 2013. Mindboggling, isn’t it? Looking at these numbers, there’s only one conclusion: if you are a retailer looking for exponential growth, you have to offer mobile eCommerce to your customers. There are no two ways about it. When we talk about mCommerce, the [...] Continue Reading…

Yahoo! Launches Live Store Badges To Gain Users’ Trust

On August 13, 2014, in Yahoo Store, by Akshay Vyas

In an attempt to gain users’ confidence, Yahoo! recently announced the launch of Live Store badge program. The goal of the program is to showcase eCommerce merchants’ achievements such as web traffic, number of engaged visitors and so on. The badges will be awarded based on the data from Yahoo Live Web Insights.

“Using this data,” wrote Yahoo Small Business Head of eCommerce, in a blog post. “We’ve created a set of awards that merchants [...] Continue Reading…

Why Should You Have Multiple eCommerce Stores

On August 12, 2014, in eCommerce, by Asutosh Vyas

Are several of your peers having multiple eCommerce stores? Are you wondering why they are doing so? The reason is simple: higher sales and profitability.
Want to have a look in detail? Read on.
Different Languages:
If you are planning to take your business global, you will need to engage with the customers in their native language. It becomes bit difficult to use a single website to connect with such a large audience target. In this situation, [...] Continue Reading…

How To Measure Content Marketing

On August 9, 2014, in Internet Marketing (SEO), by Rajith Pillai

When it comes to digital and content marketing, most of the large companies – or mature companies – do not know how to leverage content for impressive business performance. Even though content is necessary is all aspects of business – right from business communication to inter-department communication to social media marketing – companies fail to manage content for maximum benefits.
When the content is managed effectively, any business stands to gain a lot in terms [...] Continue Reading…

Difference Between eCommerce Stores And Platforms

On August 8, 2014, in eCommerce, by Asutosh Vyas

Has the eCommerce fever caught up with you? Do you want to expand your business and start selling online? If so, you have got options. Either you can set up an independent eCommerce store or start selling on various platforms.
Let’s look into all the options right now.
eCommerce stores:

Another form of selling is through eCommerce stores. Unlike on eCommerce platforms, here the eCommerce merchant will need to do everything – right from designing of the [...] Continue Reading…