Google Confirms Release of Penguin 3.0

On October 22, 2014, in Internet Marketing (SEO), by Rajith Pillai

Recently Google confirmed that it release new version of its Penguin filter. The update aims to fight those websites that have spammy links. SEO experts had started noticing major changes in SERPs beginning late Friday night U.S. time.
Let’s have a look at the history of Penguin releases.

Penguin 1.0 on April 24, 2012
Penguin 1.1 on May 26, 2012
Penguin 1.2 on October 5, 2012
Penguin 2.0 on May 22, 2013
Penguin 2.1 on Oct. 4, 2013
Penguin 3.0 on October [...] Continue Reading…

3 Effective Digital Coupon Marketing Strategies

On October 20, 2014, in Internet Marketing (SEO), by Rajith Pillai

Online retail coupon marketing is perfect for attracting new customers as well as for retaining the old ones. Apart from encouraging new customers to buy, coupons are great for increasing the order value.
So does this mean every coupon marketing strategy is successful? Of course not.
The reasons behind the failure of coupon marketing can be many – ranging from benefits offered to coupon design to coupon timing. If any of your coupon marketing strategy has [...] Continue Reading…

6 eCommerce Situations to Avoid If you Want More Sales

On October 13, 2014, in eCommerce, by Akshay Vyas

How many times has it happened to you that you open an eCommerce website and close it immediately because the design doesn’t click with you or you find it too complex to navigate? Do you want your visitors to go through the same experience? Of course not because ultimately it will cost you sales.
Just go through the following six eCommerce errors to know how you can avoid such situations and increase ecommerce website sales:
Invisible search [...] Continue Reading…

Use Twitter As Marketing Tool For Your eCommerce Site

On September 27, 2014, in Social Media, by Asutosh Vyas

It’s an era of social media. Literally. Having a strong social media marketing idea is more important than sending out flyers to prospective customers. Twitter is one of the top social network that you can use to push up your sales. Are you wondering how? Read on to find out.

Create Twitter Content Calendar as a part of your Social Content Calendar

Use Twitter As Marketing Tool For Your eCommerce Site

If you don’t know what [...] Continue Reading…

5 Marketing Ideas to Grow your eCommerce Business

On September 16, 2014, in eCommerce, by Akshay Vyas

Of course every eCommerce merchant craves growth, but that’s easier said than done. While trying to expand business operations, you as an eCommerce merchant have to think about 10 things, including the impact on cash flow, your customers’ buying power, overhead expenses and more. Although there’s no set strategy that can help you expand your business overnight, we can offer you tips that are guaranteed to make positive difference to your sales and bottom [...] Continue Reading…

Installing Mega Top Nav Utility for your Yahoo! Stores

On September 9, 2014, in Yahoo Store, by Akshay Vyas

Are your customers turning away from your site because of the long navigation process and still not finding the right product? Is this situation affecting your conversion rates?
Need not worry.

Ydeveloper will give your eCommerce web stores an overwhelming solution that not only gives your customer a memorable shopping experience but will also add to your revenues with increased conversion rates. Our Yahoo! Store feature – Mega Top Nav will make your navigation issues a [...] Continue Reading…

Why Small Business Fail to Make a Cut in The eCommerce World

On September 2, 2014, in eCommerce, by Asutosh Vyas

Customer is the king. Though it may seem the most clichéd line of the century, it still holds too much weight in the eCommerce space. However, most small businesses take client’s perspective with a grain of salt. Consequently, their eCommerce business suffers. If small business really want to make a cut in the eCommerce space then they should really consider other successful eTailers who are good at attracting customers in big numbers. Figure out whether [...] Continue Reading…