Five Things You Should Look For In Your eCommerce Platform

On December 12, 2014, in eCommerce, by Akshay Vyas

Most of the people simply don’t have time to go to a brick-and-mortar store and shop. Tight work schedules, long line of personal commitments and lack of time for relaxation play havoc on our minds, don’t they? But this unpleasant reality doesn’t mean that people don’t shop at all. They still do but it’s just that physical shopping has become more of a luxury that not everyone can afford. For retailers, it’s great opportunities [...] Continue Reading…

Top 6 eCommerce Mistakes That Cost You Sales

On November 26, 2014, in eCommerce, by Akshay Vyas

How many times has it happened to you that you open an eCommerce website and close it immediately because the design doesn’t click with you or you find it too complex to navigate? Do you want your visitors to go through the same experience? Of course not because ultimately it will cost you sales. Just go through the following six eCommerce errors to know how you can avoid such situations and increase ecommerce website sales:

Complicated [...] Continue Reading…

6 Tips To Prevent Shopping Cart Abandonment

On November 11, 2014, in eCommerce, by Akshay Vyas

The shopping cart abandonment rate or checkout page rate will be increased only when customers don’t find something user friendly on the page. Ydeveloper shares few instances with this posts to look at. [...] Continue Reading…

Single Store Versus Multiple Stores

On November 5, 2014, in eCommerce, by Akshay Vyas

Every successful business will expand, either rapidly or at slow pace depending on the business’ internal policies and external environment. When an eCommerce business grows, it has two options: either to expand its current store and include more products or categories, or it can create multiple stores. Are you at this juncture? If so, you should properly consider all the pros and cons before making a concrete decision.

Single Store:
Pros:

One destination for clients to remember
Multiple-vendor [...] Continue Reading…

How To Select Products For Dropshipping eCommerce Business

On October 30, 2014, in eCommerce, by Asutosh Vyas

Dropshipping eCommerce business is a fantastic business to be in as it’s lucrative and hassle free. The beauty of starting eCommerce business with drop shipping is that the eCommerce merchant can sell the products without owning them, i.e., when the customers buy the product online, the company that owns the merchandise will ship the product directly to the customer. Awesome, isn’t it? So if you are aspiring for a successful business, this is it. [...] Continue Reading…

Google Confirms Release of Penguin 3.0

On October 22, 2014, in Internet Marketing (SEO), by Rajith Pillai

Recently Google confirmed that it release new version of its Penguin filter. The update aims to fight those websites that have spammy links. SEO experts had started noticing major changes in SERPs beginning late Friday night U.S. time.
Let’s have a look at the history of Penguin releases.

Penguin 1.0 on April 24, 2012
Penguin 1.1 on May 26, 2012
Penguin 1.2 on October 5, 2012
Penguin 2.0 on May 22, 2013
Penguin 2.1 on Oct. 4, 2013
Penguin 3.0 on October [...] Continue Reading…

3 Effective Digital Coupon Marketing Strategies

On October 20, 2014, in Internet Marketing (SEO), by Rajith Pillai

Online retail coupon marketing is perfect for attracting new customers as well as for retaining the old ones. Apart from encouraging new customers to buy, coupons are great for increasing the order value.
So does this mean every coupon marketing strategy is successful? Of course not.
The reasons behind the failure of coupon marketing can be many – ranging from benefits offered to coupon design to coupon timing. If any of your coupon marketing strategy has [...] Continue Reading…